February 2021 - Beyond Social Media

Steven Clift Interview

By David Erickson | February 21, 2021

Beyond Social Media Show host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

White House Valentines Display

By David Erickson | February 14, 2021

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

Michael Solomon Interview

By David Erickson | February 6, 2021

Beyond Social Media Show co-host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.