March 2019 - Beyond Social Media

Apple Services & AMPed For Email

By David Erickson | March 31, 2019

Beyond Social Media - Apple Services - Episode 264

Episode 264: David discusses Apple TV+, Apple Arcade, Apple News+, Apple AirPods 2, Apple Card; audio content marketing; Arizona State University’s science fiction anthology about future solar power; Twitter video subtitles; LinkedIn Lookalike audiences; Google’s AMP for Email; Intel’s Vaunt smart glasses; the unwinnable fight against Russian trolls; the authoritarians’ digital mercenaries; Boston Dynamics’ stacking bot; idiot humans and their fatalgrams;…and much, much more.

Marketing Of The Christchurch Shooting

By David Erickson | March 16, 2019

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

Spotify & LinkedIn Launch New Podcasts

By David Erickson | March 11, 2019

Episode 262: BL and David discuss discuss Spotify’s major embrace of podcasts with The Story of The Clash; LinkedIn’s new Hello Monday podcast; April the Giraffe’s pregnant again..and David could not give a rip; Tesla’s Easter Egg troll; BBC’s article chatbots; Buffer’s vertical video report; a Texas school teacher’s Facebook Live bedtime stories; Apple’s AR Glasses; Microsoft’s HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields;…and much, much more.

Martha Stewart, Baked

By David Erickson | March 3, 2019

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.