You have to the enjoy the story behind a recent Twitter engagement with The Gap and a thoughtful commuter in New York City, Arsalan Iftikhar – He tweeted about a Gap billboard ad that was defaced with racial slurs at a New York City subway stop. What does Gap do that makes this a social media best practice?
- Listen intently to social stream
- Act quickly to change Twitter profile picture with original ad
- Respond quickly by replacing the defaced billboard in the subway
Gap changed their Twitter profile to reflect the original ad