Best Practices
Jerks Are Jerks Online Or Off
New research indicates the internet doesn't make people act like jerks, but it sure gives the jerks a big megaphone.
What then explains 'the hostility gap'? Online environments do not turn nice people into trolls. Those who are mean to you online would be equally mean to you offline. Both online and offline hostility is driven by status concerns. (7/10) pic.twitter.com/uWDfC06L8T
— Michael Bang Petersen (@M_B_Petersen) July 19, 2021
Content By Sleep Number
Sleep Number’s content marketing TV advertising campaign.
5 New Twitter Features
New features are being added to Twitter every day.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp
— bruce.falck() 🦗 (@boo) October 13, 2021
rolling out to everyone on the web today👇 https://t.co/Nqhhf2q2fo
— Twitter Safety (@TwitterSafety) October 11, 2021
Amanda Gorman’s Poetic Justice
Amanda Gorman turned down $17 million in endorsement offers. But she accepted Estee Lauder.
Amanda Gorman was honored at Variety’s 2021 Power of Women event — watch her recite her captivating new poem pic.twitter.com/gceu9Vq4kD
— NowThis (@nowthisnews) October 10, 2021
Experiential Marketing: Drawing Fans Back To Stadiums
The Minnesota VIkings are bringing the old school experience into their high-tech, new school stadium.
Big Brands Experiment With Something No One Understands
Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds.
Marketing A Survey
BrightLocal knows how to get the most marketing bang for its buck out of its annual survey.
Google's Guitar Tuner
You can summon it on mobile and desktop.
Lego Stratocaster & Amp
LEGO has partnered with the Fender Guitar company to create a Fender Stratocaster guitar and amp LEGO set.
Seasonal Salted Nut Rolls
Pearson's candy is differentiating an old standard.
Worst Practices
Amazon’s Creepy Robot
So cute. So sinister. A Ray Bradbury story? Nope! Amazon’s Astro.
Facebook's Whistleblower
Frances Haugen is straight out of central casting.
FTC Cracking Down On Fake Reviews
Brands can be fined more than $40,000 for a single instance of using a misleading endorsement to deceive customers.
Clubhouse Not Paying Creators
Clubhouse promised sponsors to podcasters who used the platform, but rarely delivered.
Smiles
Shiny New Stuff
B.L.'s Finds
- Spinn.com - Make coffee from bed.
David's Finds
- Sources Of Color - Help A Reporter Out for BIPOC community
Pro Tips
Customer Analysis
Weekly Numbers
More Episodes
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