Amazon Astro Robot

Episode 363 – October 16, 2021

Topics:

Jerks Are Jerks, Online Or Off
Sleep Number Content Marketing
5 New Twitter Features
Hilarious Mock Condom Ads
Amanda Goreman’s Poetic Justice
Stadium Marketing
Branded NFTs
Survey Marketing
Google Tuner & Lego Stratocaster
Seasonal Salted Nut Rolls
Amazon Personal Bots
Facebook Whistleblowers
Fake Reviews
A Pathetic Pitch
Clubhouse Shorting Creators
Local Customer Review Facts

During episode 363, BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online reveiw factors; and much, much more.

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Best Practices

Jerks Are Jerks Online Or Off

New research indicates the internet doesn’t make people act like jerks, but it sure gives the jerks a big megaphone.

What then explains ‘the hostility gap’? Online environments do not turn nice people into trolls. Those who are mean to you online would be equally mean to you offline. Both online and offline hostility is driven by status concerns. (7/10) pic.twitter.com/uWDfC06L8T— Michael Bang Petersen (@M_B_Petersen) July 19, 2021

Content By Sleep Number

Sleep Number’s content marketing TV advertising campaign.

5 New Twitter Features

New features are being added to Twitter every day.

Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp— bruce.falck() 🦗 (@boo) October 13, 2021

rolling out to everyone on the web today👇 https://t.co/Nqhhf2q2fo— Twitter Safety (@TwitterSafety) October 11, 2021

Amanda Gorman’s Poetic Justice

Amanda Gorman turned down $17 million in endorsement offers. But she accepted Estee Lauder.

The Poetic Justice of Amanda Gorman’s Estée Lauder Contract

Amanda Gorman was honored at Variety’s 2021 Power of Women event – watch her recite her captivating new poem pic.twitter.com/gceu9Vq4kD— NowThis (@nowthisnews) October 10, 2021

Experiential Marketing: Drawing Fans Back To Stadiums

The Minnesota VIkings are bringing the old school experience into their high-tech, new school stadium.

How Do They Make It Snow Inside U.S. Bank Stadium?

Big Brands Experiment With Something No One Understands

Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds.