Best Practices
Infrared Internet
More than three billion people still don’t have Internet access. Now Alphabet Moonshot’s Project Taara is testing a new approach. Like fiber, but without the cables, Taara uses light to transmit information at super high speeds through the air as a very narrow, invisible beam.
Sequential Video Storytelling
This tactic uses video advertising to tell a story through a series of user-directed short spots.
Biden Harris Transition Website
Clear communication.
Spotify Gets A Megaphone
It's all about the ads.
VR Furries Troll Trump
The Philadelphia site of Rudy Giuliani’s speech is being put to another use.
Ha ha ha OMG! The grand debut of Four Seasons Total Landscaping was AMAZING! Thank you to everyone who showed up! pic.twitter.com/2c5KQKQwgC
— coopertom (@thecoopertom) November 9, 2020
Gmail Embeds Tweets
It appears Gmail now embeds tweets when it sees a tweet URL.
MmHmm Goes Live
MmHmm for iOs comes out of Beta today. Testers get 3 free months. Windows version to come.
YouTube Unwind
Seriously. Who wants to relive 2020?
About Rewind this year. pic.twitter.com/oVayH8iyqG
— YouTube (@YouTube) November 12, 2020
Customizable Cookies
The build-your-own cookie is an online holiday push from the Oreo brand, though there are no plans to stop once the holidays are over.
Introducing OREOiD, the first-ever custom OREO cookie experience.
— OREO Cookie (@Oreo) November 12, 2020
✨
Visit https://t.co/ta3vyfHY0R to choose your creme colors, dips, sprinkles, prints and packs. pic.twitter.com/tcTVqZIWhI
Worst Practices
Coronavirus Concert Tickets
In an exclusive, Billboard reported that Ticketmaster plans a post-pandemic fan safety protocol that makes fans verify Covid vaccine or negative test status in a 24 to 72 hour window. The company says that’s not how it works. What could do wrong?!
Post Literacy
Do words even matter anymore?
Fascism's Attorneys
A Biglaw firm's reputation is a valuable, and fragile, thing.
NEW:@ProjectLincoln is launching a TV and social media campaign targeting @JonesDay for any role it plays in enabling Trump's efforts to overturn the election, I'm told.
— Greg Sargent (@ThePlumLineGS) November 10, 2020
Jones Day clients will also be targets, @TheRickWilson tells me. New details here:https://t.co/ugh4Rhqr5u
Smiles
The town of Takikawa, Japan, has installed robot wolves to scare away bears, which have become an increased nuisance and danger to humans nearby. City officials say there have been no bear encounters since purchasing and installing the two robots 🐺 pic.twitter.com/oBYcIM3QO7
— NowThis (@nowthisnews) November 12, 2020
Shiny New Stuff
Projects
Black Swans
The show that spotlights women in finance.
Politics
TikTok & Twitter Users Trolled Trump’s Voter Fraud Hotline
They answered the phone “Trump War Room” at Rudy Giuliani’s #StopTheSteal” hotline.
Only 3% Of Americans Think Trump Won
Pro Tips
Upgrade Your Authentication
Microsoft recommends using app-based authenticators and security keys instead.
Weekly Numbers
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