Boomfluencers

Episode 346 – April 17, 2021

Topics:

• Google Earth Timelapse
• Steak-Umm Strikes Again
• Reddit Audio
• Broadway Returns
• LinkedIn Creators & Secret Endorsements
• NFT Kidney Fundraising
• All About NFTs
• Google My Business Post Conversions
• Self-Cleaning Underwear
• Data Analytics Drain
• Zero-Click Data

During episode 346, BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

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Best Practices

Google Earth Timelapse

Earth Day is coming up this week and Google’s Timelapse lets you watch time unfold and witness 40 years of planetary change.

• Time flies in Google Earth’s biggest update in years

Steak-Umm Strikes Again

The meat company picked a fight with celebrity astrophysicist Neil deGrasse Tyson.

• The Steak-umm Twitter account is feuding with Neil deGrasse Tyson again
• Episode 304: Steak-umm’s Data Master Class

— Steak-umm (@steak_umm) April 13, 2021

Broadway Is Coming Back

Creativity is our heart and soul. This is the first live performance in a year. “For us to be whole, it has to come back.”

— City of New York (@nycgov) April 14, 2021

LinkedIn Creator Mode

A new video Cover Story gives members a lively way to introduce themselves.

• LinkedIn Rolls Out New Tools To Support The Influx Of Creators On Its Platform
• Bring Your Professional Story to Life on LinkedIn

Reddit Coming After Clubhouse?

Reddit is quietly exploring a moderator led voice chats, similar to Clubhouse.

• Reddit is secretly exploring a Clubhouse-like voice chat feature

— Jeremiah Owyang (@jowyang) April 9, 2021

Baby Boomer Influencers

Audiences are seeking out content that lifts up diverse voices and makes them feel good.

• How ‘granfluencers’ are shaking up social media representation and influencer marketing

NFT for Kidney Transplant

Trevor DeHaas is auctioning his 2017 tweet of the “dinner” he received at Fyre Fest as an NFT, hoping to raise $80K for his kidney transplant.

• That Fyre Fest tweet with the sad sandwich will be auctioned as an NFT for medical expenses

How To Use Google Posts

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions – when used correctly.

• Google Posts: Conversion Factor – Not Ranking Factor

All About Non-Fungible Tokens

Here is the motherlode of information about NFTs.

• NFT Canon
• NFTs Weren’t Supposed to End Like This
• A Cryptocurrency Expert Introduces Me To The Dystopian Nightmare Of Art As A Financial Instrument

Worst Practices

Self-Cleaning Underwear

Who decided this was a good idea to actually develop?

• Kribi

Your Privacy Reading List

iOS 14.5 includes privacy changes that will require apps to ask for user permission before tracking data and activity.

• Pivoting to privacy-first: Why this is an adapt-or-die moment
• It’s nothing personal: preparing for a privacy-first world
• Say Goodbye to Cookies
• How e-commerce might function on a cookie-less web
• How the Google’s Upcoming Privacy Settings Will Affect Digital Marketing
• Google starts trialing its FLoC cookie alternative in Chrome
• Joining the FLoC? Be Ready for the Future of Cookie-less Identity
• 4 Tips for Building Your First-Party Data Sets With PPC
• As privacy changes loom, Amazon stands to reap the greatest reward
• Reinventing Analytics for the Data Privacy Era

Smiles

B.L.’s Finds

Officer Clarence the Capitol Comfort Dog

— Andrew Solender (@AndrewSolender) April 14, 2021

Shiny New Stuff

B.L.’s Finds

• SEO Clarity’s Free Tools
• New Google Chrome Features

David’s Finds

• Community – Text-messaging at scale
  • Community, Text-Messaging Platform for Celebs and Brands, Banks Additional $40 Million From Salesforce
• FCC Broadband Speed Test App
  • FCC Asks People to Use FCC Speed Test App to Measure U.S. Broadband Availability

Politics

The Great Dictator Speech

One of the greatest movie speeches of all time – about why we must not give up our hearts to hate.

— All The Right Movies (@right_movies) April 16, 2021

Pro Tips

The Basics Of Preparing For Core Web Vitals

Google has stated that page experience ranking signals, based on Core Web Vitals, will be applied globally on all browsers on mobile devices.

• How To Prepare for Core Web Vitals Update in 2021 [Study]
• Core Web Vitals & Page Experience FAQs
• Staying ahead of the curve on Google’s Core Web Vitals

Weekly Numbers

Zero-Click Search Results

• In 2020, Two Thirds of Google Searches Ended Without a Click