Best Practices
Tears Of Joy
In the most beautiful response to Biden’s victory, CNN Political Correspondent Van Jones, tears rolling down his face, “This is a big deal for us just to be able to get some peace and have a chance for a reset. And the character of the country matters and being a good man matters.”
The ROI Of I Voted Stickers
How Much Do We Spend On ‘I Voted’ Stickers? @DeRushaJ did the math for us 8 years ago, and it was $.002368 per sticker.
— Greg Swan (@gregswan) November 2, 2020
They’ve gone ⬆️ since, but
remain the greatest ROI of any marketing strategy to incentive and reward voting. And it’s so shareable!https://t.co/deeTW2JVRy
Fondue Fountain
Cheese Boy is win!
Election Survial Kit
Fluence Media's election survial kit agency branding package.
TikTokvertising
Shopify and TikTok are partnering to create new shoppable commerce features on TikTok.
@shopify still dizzy from warp speed 🚀💫⭐️ #tiktokforbusiness #fyp #shopify #businesstiktok #levitating #itstartsontiktok #levitatingchallenge
♬ original sound - Shopify
Calm
Calm sponsored CNN’s ‘Key Race Alerts’ throughout the night and ran a 30-second spot during CNN coverage, featuring nothing but rain falling on leaves.
This is the most hilarious sponsorship I’ve ever seen, everyone at @calm deserves a raise pic.twitter.com/ZOUT70Td5W
— David Pierce (@pierce) November 4, 2020
Worst Practices
#TypoSquatting
Typos in hashtags generally are not accidental. Trump & other trolls and media manipulators use them to circumvent Twitter and other social media platform efforts to hide a hashtag in search results. It’s called #typosquatting.
Backlink Photo Credit Scam
Gavin Whitner is claiming ownership of other people's photographs in order to get a link from you.
- Audio Is The Next Frontier Of Content Marketing
- Photo Gavin Whitner stole
- Same photo on Pixabay
- Another photo Gavin Whitner stole from Pixabay
- Justin Brady's post: Beware of Backlink Photo Credit Scammers
Too Soon, Gap, Too Soon
Twitter was NOT in the mood for unity.
Smiles
Welcome back America! Congratulations to @JoeBiden and @KamalaHarris for their election! While we are about to celebrate the 5th anniversary of the Paris Agreement, this victory symbolizes our need to act together more than ever, in view of climate emergency. 🇺🇸#Election2020
— Anne Hidalgo (@Anne_Hidalgo) November 7, 2020
Shiny New Stuff
David's Finds
Microsoft launches a new free analytics product.
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