Twitter Spaces & IKEA Audio Catalog
Twitter Spaces & IKEA Audio Catalog
Episode 342 – March 20, 2021
Topics:
- Twitter Spaces Rolls Out
- IKEA’s Spoken Word Catalog
- COVID Vaccine Playbook & PSA
- American Dialects
- A Sweet Wine-Drinking Gig
- Taco Bell Not Found
- Instant Holograms
- Facebook Newsletters
- Google’s Key Moments In Videos
- Mark Cuban’s Fireside Chat App
- LinkedIn Shades TikTok
- A Glaring Exclusion
- Online Spending Stats
During episode 342, BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.
Share on Linkedin Share on Twitter Share on Facebook Share on Messenger Share on Reddit Share on Skype Share on WhatsApp Share on EmailBest Practices
Twitter Spaces Launches
Twitter’s Clubhouse clone, Twitter Spaces, launched on mobile.
Spoken Word IKEA
The IKEA Audio Catalog is essentially a quippy version of its 288-page product book for the US market.
Covid Vaccine Playbook
Weber Shandwick has issued a free, downloadable playbook for corporate COVID activism with best communications practices.
American Dialects
Dialect coach Erik Singer takes us on a tour of different accents across English-speaking North America.
$10,000 A Month Goode Job
California wine company Murphy-Goode is in pursuit of finding the right candidate to join its team in Sonoma wine country. The offer includes earning a $10,000-a-month salary and living ‘rent-free’ for a year.
- Do You Want a Really Goode Job?
- California Wine Company Will Pay You to Drink Wine and Live Rent-Free for One Year
Taco Bell Not Found
Another clever 404 page.
Instant Hologram
This new technology for creating holograms almost instantly, could produce a spill-over of holography into fields like VR and 3D printing.
Facebook Newsletters
Facebook plans to launch a new platform for writers to self-publish their content.
Ad Council Covid Vaccine Campaign
The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and overcome skepticism about the COVID-19 vaccines.
YouTube Key Moments
Google is presenting a new form of search results with Key Moments of videos.
Mark Cuban Reinvents Talk Radio
Firesidechat app for interactive podcasts & rooms with features Clubhouse doesn’t have.
- Fireside Chat App Explained & How It’s Different To Clubhouse
- Mark Cuban is co-founding a podcast app where hosts can talk to fans live and monetize their conversations
Worst Practices
LinkedIn Shades TikTok
LinkedIn is running an ad campaign saying companies shouldn’t advertise on platforms like TikTok.
- LinkedIn tells advertisers that business marketing doesn’t belong near pictures of dogs in costumes
- Don’t Be A Fish Out of Water, Do Business Where Business is Done
- How 7 brands Are Using TikTok
- TikTok Revenue and Usage Statistics 2021
Everyone’s Included!…Not So Much
Smiles
B.L.’s Finds
@naiomiglasses ♬ Dreams (2004 Remaster) – Fleetwood Mac
David’s Finds
Thirty years after the release of “Out of Time,” here’s why the upbeat, earnest song still enjoys love & respect.
Shiny New Stuff
B.L.’s Finds
- YouTube Auto Complete app – keyword research tool using YouTube autocomplete
David’s Finds
- Lose the Very – Combine “very” with a simple adjective and get a more concise adjective.