Best Practices
Snapchat Spotlight Millionaires
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight. Top performers are earning millions.
A Match.com Made In Hell
Match.com commercials created by Ryan Reynold’s Maximum Effort production company imagines what the perfect match with the year 2020 would be.
Making of '@Match Made in Hell,' one @Adweek's 'Ads of the Year.' And no, @VancityReynolds isn't Satan. (Technically.)
— Maximum Effort (@MaximumEffort) December 14, 2020
credit: @rowlandbb pic.twitter.com/aYY1SeP3uh
Digital Barbie
Barbara Millicent Roberts, better known as Barbie, has been employing a clever digital strategy, including a YouTube vlog that included a video vlog on her channel, that just hit 10 million subscribers.
Taco Bell's Potato CEO
CEO Mark King stars as a potato in a video news release.
And now, an announcement from our CEO. pic.twitter.com/JHHJMrPEJH
— Taco Bell (@tacobell) January 14, 2021
Ben and Jerry’s Doggie Desserts
Ben & Jerry’s Ice Cream is launching Doggie Desserts, frozen treats for man and woman’s best friends.
Even better than belly rubs. (Seriously.) Learn more about NEW Doggie Desserts: https://t.co/vwlhhA1SXB pic.twitter.com/nyb7r44bKp
— Ben & Jerry's (@benandjerrys) January 13, 2021
NFL QB Spokesmen
The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks.
Worst Practices
Phishing’s Explosive Growth
Google detected a record 2 million phishing sites in 2020, the highest in a decade. It appears that with people shifting to remote work due to the pandemic, cybercriminals saw this as an opportunity and became more active than ever.
Edelman Report: Crisis in Trust
The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.
Smiles
Shiny New Stuff
B.L.'s Finds
Siri Shortcuts and vaccination pass app.
David's Finds
Calendly syncs with your calendars to allow anyone to see your availability and schedule a meeting with you.
Projects
Amazon Acquires Wondery
David is quoted in this article by AdWeek's Lisa Lacy.
Politics
My message to my fellow Americans and friends around the world following this week's attack on the Capitol. pic.twitter.com/blOy35LWJ5
— Arnold (@Schwarzenegger) January 10, 2021
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