Episode 334 - January 16, 2021
- Spotlight Snaps
- A Match.com Made In Hell
- Influencer Barbie
- Taco Bell's Potato CEO
- Ben & Jerry's Doggie Desserts
- NFL QB Spokesmen
- Phishing Season
- Edelman's Distrust Barometer
- The Coming Data Restrictions
Snapchat Spotlight Millionaires
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight. Top performers are earning millions.
A Match.com Made In Hell
Match.com commercials created by Ryan Reynold’s Maximum Effort production company imagines what the perfect match with the year 2020 would be.
Barbara Millicent Roberts, better known as Barbie, has been employing a clever digital strategy, including a YouTube vlog that included a video vlog on her channel, that just hit 10 million subscribers.
Taco Bell's Potato CEO
CEO Mark King stars as a potato in a video news release.
Ben and Jerry’s Doggie Desserts
Ben & Jerry’s Ice Cream is launching Doggie Desserts, frozen treats for man and woman’s best friends.
NFL QB Spokesmen
The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks.
Phishing’s Explosive Growth
Google detected a record 2 million phishing sites in 2020, the highest in a decade. It appears that with people shifting to remote work due to the pandemic, cybercriminals saw this as an opportunity and became more active than ever.