Best & Worst Marketing Stories Of 2021
Episode 368 - December 5, 2021
The 10 Best Marketing Stories Of 2021
10. Oreo Welcomes Aliens
Oreo created limited-edition cookie packs that serve as a peace offering for potential extraterrestrial visitors.
9. Unboxing Guns
This PSA from States United to Prevent Gun Violence aims to highlight the fact that 4.6 million children live in homes with unlocked guns.
8. A Match.com Made In Hell
Match.com commercials created by Ryan Reynold’s Maximum Effort production company imagines what the perfect match with the year 2020 would be.
7. Bored Ape Yacht Club NFTs Launch
6. Lyft Offers Wienermobile Rides
The ride-sharing brand partners with Oscar Mayer in select cities.
5. New York Times' Interactive Storytelling Of The Tulsa Race Massacre
Media coverage of the Tulsa Race Massacre of 1921 has brougth this chapter of American history to white consciousness, 100 years after the fact.
4. Snapchat Millionaires
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight. Top performers are earning millions.
3. Sleep Number's Content Marketing Television Commercials
- Sleep Number’s content marketing TV advertising campaign.
2. Nerf Hires Fan As Chief TikTok Officer
Sophie Jamison, who has more than 1.8 million followers, beat out over 1,000 other applicants for the $10,000-a-month position of chief TikTok officer at Nerf.
1. YouTube Snags Mafioso
🚨Arrested in the Dominican Republic and extradited to Italy: #Ndrangheta fugitive Marc Feren Claude Biart, wanted on drug trafficking charges since 2014, lands in Italy to face justice.— INTERPOL (@INTERPOL_HQ) March 30, 2021
Authorities located him after recognising his tattoos in a YouTube video.#StopNDrangheta pic.twitter.com/26ITHSZFW7
The 10 Worst Marketing Stories Of 2021
10. Facebook Fails
After BuzzFeed News reported on an internal document that examined Facebook’s failings leading up to the Capitol riot, many of Facebook's employees were prevented from accessing it. BuzzFeed published the report so everyone can read it.
9. Unbelievable: Gun Kit Makes Glock Look Like A Toy
Culper Precision’s custom design for a Glock handgun arrived at a time when gun violence is soaring and little is being done to keep lethal weapons out of the hands of children, who wind up shooting themselves or others.
This "Lego Glock" is an actual thing you can buy, build and shoot: "...honestly what childhood toy is more welcoming than a big ole pile of blocks:” https://t.co/wBXl5GP6an— Shannon Watts (@shannonrwatts) July 8, 2021
Unintentional shootings among children have risen by 30% in the past year. pic.twitter.com/ZmQXiefOE7
8. LinkedIn Shades TikTok
LinkedIn is running an ad campaign saying companies shouldn’t advertise on platforms like TikTok.
7. The Milk Crate Challenge
After scores of people broke their bones falling 10 feet or more from the top of a pile of milk crates in the Milk Crate Challenge, TikTok banned it.
6. Facebook By Another Name
5. No Justice For Justice Page
Alan Page is not notable enough for Twitter.
Mars Wrigley has created an autonomous robot that roams stores and tempts shoppers long before they reach the point of sale.
3. Satan's Shoes
Pegged to the release of rapper Lil Nas X’s new single, “Montero (Call Me By Your Name),” the Nike shoes are adorned with a pentagram and the number 666, the sneakers’ soles supposedly contained: a drop of human blood.
2. Fired By Bot
Stephen Normandin spent almost four years racing around Phoenix delivering packages as a contract driver for Amazon.com Inc.
1. Enough With The Dancing Middle-Aged Guys!
Advertising is such a copycat industry.