Advertising Adapts To COVID-19

Episode 303 - April 11, 2020


  • Dispensing Hope
  • Essential Needs
  • God Save The City
  • Advertising Adapts
  • Apple Shields
  • Stay The F*@! Home
  • Remote SNL
  • DIY Shake Shack
  • Google Highlights Help
  • Found Object Art
  • Reading Hope
  • John Prine
  • Emojis Delayed
  • Facebook Couples
  • Pause Campaigns
  • B2B Marketing Budgets

Best Practices

Dispensing Hope

Carole Alalouf made this incredible video from one of Mark Schaefer’s podcast episodes.

Bottom Of The Pyramid

Consumer psychology has changed dramatically in the wake of the COVID-19 pandemic.

Abraham Maslow's Hierachy Of Needs

God Save The City

A message of gratitude to those on the front lines.

Advertising Adapts to COVID-19

Carvana Commercial

Jeep's Same Day

Julia Louis-Dreyfus #StayHome PSA

Apple Delivers

The company is shipping the first one million this week.

Sam Jackson Says Stay The F Home

Samuel L. Jackson reads Adam Mansbach's new book, Stay The F*@# Home.

#DistanceDance for COVID Aid

#DistanceDance, now seen by more than 8 billion people, thousands of whom have contributed videos - includes the social media star power of Charli D'Amelio, the most followed content creator on TikTok.

SNL Returns

Saturday Night Live returns from hiatus to world transformed by physical distancing.

DIY Shake Shack

Shake Shack launched 'DIY burger kits' with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger.

Google Highlights Help

Google Maps is highlighting nearby stores that offer takeout and/or delivery as well as healthcare providers that provide telehealth services.

Found Art

Pick your favorite art, find three things lying around your house, and use them to recreate the artwork.

7 Days Of Hope

Trina Paulus, author of Hope for the Flowers, will be reading a chapter from her wonderful book each night at 7 p.m. EST April 13-19 - in an effort to give us all hope during the pandemic.

Worst Practices

Pause Emojis

We might not get to use the next new set of emoji until sometime in early 2022.

Frowning Emoji
John Prine
John Prine at MerleFest (2006). Photo by Ron Baker.

Maybe Take A Look At Your Ad Campaigns?

Screenshot: Hotel Meeting Space Ad During Coronavirus Pandemic

Shiny New Stuff

BL's Finds

Flying Tiger includes downloadable coloring sheets, puzzles and more.

Chrome Music Lab is a website that makes learning music more accessible through fun, hands-on experiments.

How will we know if we've "flattened the curve" in the United States? What are the best sources for news about the coronavirus right now? How is this outbreak different than what we've seen before?

David's Finds

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