Advertising Adapts To COVID-19
Episode 303 - April 11, 2020
- Dispensing Hope
- Essential Needs
- God Save The City
- Advertising Adapts
- Apple Shields
- Stay The F*@! Home
- Remote SNL
- DIY Shake Shack
- Google Highlights Help
- Found Object Art
- Reading Hope
- John Prine
- Emojis Delayed
- Facebook Couples
- Pause Campaigns
- B2B Marketing Budgets
Bottom Of The Pyramid
God Save The City
A message of gratitude to those on the front lines.
Advertising Adapts to COVID-19
Four examples of how advertisers are adapting to the new reality of a global virus pandemic.
Jeep's Same Day
Julia Louis-Dreyfus #StayHome PSA
The company is shipping the first one million this week.
Apple is dedicated to supporting the worldwide response to COVID-19. We’ve now sourced over 20M masks through our supply chain. Our design, engineering, operations and packaging teams are also working with suppliers to design, produce and ship face shields for medical workers. pic.twitter.com/3xRqNgMThX— Tim Cook (@tim_cook) April 5, 2020
Sam Jackson Says Stay The F Home
#DistanceDance for COVID Aid
#DistanceDance, now seen by more than 8 billion people, thousands of whom have contributed videos - includes the social media star power of Charli D'Amelio, the most followed content creator on TikTok.
Saturday Night Live returns from hiatus to world transformed by physical distancing.
DIY Shake Shack
Shake Shack launched 'DIY burger kits' with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger.
Google Highlights Help
Google Maps is highlighting nearby stores that offer takeout and/or delivery as well as healthcare providers that provide telehealth services.
Pick your favorite art, find three things lying around your house, and use them to recreate the artwork.
7 Days Of Hope
Trina Paulus, author of Hope for the Flowers, will be reading a chapter from her wonderful book each night at 7 p.m. EST April 13-19 - in an effort to give us all hope during the pandemic.
Losing John Prine
Over here on E Street, we are crushed by the loss of John Prine. John and I were "New Dylans" together in the early 70s and he was never anything but the lovliest guy in the world. A true national treasure and a songwriter for the ages. We send our love and prayers to his family.— Bruce Springsteen (@springsteen) April 8, 2020
Maybe Take A Look At Your Ad Campaigns?
Shiny New Stuff
How will we know if we've "flattened the curve" in the United States? What are the best sources for news about the coronavirus right now? How is this outbreak different than what we've seen before?
How B2B Marketing Budgets Are Effected By COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic.