Dollyverse
Dollyverse
Episode 373 – March 12, 2022
Topics:
- Tracking Commercial Emotions
- Twitter Shops
- Claiming Credit For Your Work
- The Information War
- Propagand Influencers
- PR Pitch From Hell
- Banned By Facebook
- Metaverse Stats
During episode 373, BL and David discuss Dolly Parton’s foray into the metaverse; tracking the emotional responses to commercials; Twitter’s new eCommerce shops; how to claim credit for your work so your boss doesn’t steal it; the White House’s influencer marketing efforts to combat Russia’s anti-Ukraine propaganda; Russia’s bankrolling of pro-Putin influencers; yet another PR pitch from hell; Facebook’s random banning of pages; and much, much more.
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Dolly Parton Joins The Metaverse
Dolly Parton will perform live at SXSW this weekend and her show will also stream live on the blockchain.
- Metaverse And Nft Hype Lure Marketers Back To SXSW
- Dolly Parton to Livestream ‘Dollyverse,’ First-Ever SXSW Performance on Blockchain
The Story Behind Cadbury’s Gorilla Ad
Cadbury’s delightful In The Air Tonight gorilla commercial might never have seen the light of day.
Twitter Shops
On Wednesday, Twitter launched a beta experiment for the newest member of the Twitter Shopping family: Twitter Shops.
How To Ensure Credit For Your Work
One day, a 25-year-old woman working in the marketing industry noticed that her manager was taking credit for her work.
- Employee Tired Of Boss Stealing Her Work Starts Adding A Hidden Signature To All Of Her Presentations, Shows How To Do It After Going Viral
- Christina Cevcenco
@cristinasevcenco Watch me get urgent calls “Cristina, there is a watermark on the ppt, could you please attach?” #fyp #businesstok #corporate #businesstiktok #job ♬ rumour has it x maneater – allie bennett
Peace For Ukraine
People who joined a candlelight vigil held for Ukraine formed a large peace sign in central Budapest, Hungary on Wednesday that could be seen from a drone above.
Propaganda Influencers
The Biden administration is doing outreach on Ukraine and Russia to popular digital creators from social media platforms, seeking to message to the highly influential group and reach a broader and younger audience.
Worst Practices
Paid TikTok Propagandists
An investigation by VICE News uncovered a coordinated campaign to pay Russian TikTok influencers to post videos pushing pro-Kremlin narratives.
Great video.
Looks like Russian govt have been bribing/ strong-arming many Russian TikTok influencers into putting out the government line on Ukraine – with identical scripts.
This girl calls them out and says the influencers’ own audiences are mocking them over it. 👏👏👏 pic.twitter.com/ZqNTAWBn8b— Mike Galsworthy 🇺🇦 (@mikegalsworthy) March 5, 2022
PR Pitch From Hell
Had the PR guy merely visited my VIkings blog, he would’ve seen I hadn’t updated in a few years. Had he checked out my Twitter feed, he would’ve known I can’t stand Kirk Cousins. It pays to do a little research about those you are pitching.
Smiles
Each month, we round up the often horrifying, yet hilarious tweets from journalists about the pitches they receive from PR pros. Here’s the latest installment https://t.co/KrHZfcRXYu— Muck Rack (@muckrack) February 28, 2022
Pitch: “Hi Dan, Checking in to see if the skin tone-matching tights would be a fit for an upcoming story. Happy to send you some tights, whether this style or we can surprise you! LMK if you have any questions.”
Response: So many questions.— Dan Barry (@DanBarryNYT) January 25, 2022
Shiny New Stuff
B.L.’s Finds
- LOCAL – chrome extension that shows you where to get Amazon products locally to avoid shipping costs, reduce your carbon footprint – and maybe avoid Amazon membership cost.
- Nuro App for better brain performance & stress reduction over time. Tool used by athletes for peak performance.
- Everything APPLE announced at its event this week.
David’s Finds
Projects
- CJNShip.com – Des Moines Valley Health and Human Services’ Statewide Health Improvement Partnership website and video designed and developed by David.