LinkedIn Virtual Events

Episode 369 – January 15, 2022

Topics:

Social Justice Shirts
LinkedIn’s Virtual Events
Gap’s $500 Hoodie
Real Estate Influencers
Apple Trackers
Anti-Competitive Facebook
Refusing Cookies
Crypto Funding WMDs
Gen V’s Brand Experiences

During episode 369, BL and David discuss a social justice t-shirt campaign; LinkedIn’s streaming social audio feature; The Gap’s $500 NFT hoodie; a superb real estate influencer example; Apple AirTag’s stalking abilities; FTC Investigates Facebook Meta for anti-competitive behavior; Google and Facebook under fire for cookie policies; North Korea hacks crypto to fund WMDs; and much, much more.

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Best Practices

Social Justice Shirts

Goodby Silverstein & Partners created a campaign featuring air-brush style memorial shirts one year after the insurrection.

What If They Were Black? t-shirt

LinkedIn Launching Clubhouse Clone

The social channel will roll out a streaming audio feature this month in beta that will ultimately morph into a full-featured virtual event platform.

The GAP’s NFT sweatshirts

The Gap’s $500 Hoodie

Gap is the latest retailer to launch an NFT collection, which includes $415 tokens that come with a physical hoodie.

Gap is launching NFT hoodie art that unlocks physical clothing

Real Estate Influencer

Minnesota real estate agent Jesse Lynch creates high-production video tours of the cities within the Minneapolis/St. Paul metropolitan area in order to position himself as a “relocation expert” and to generate leads.

Worst Practices

Apple Tracker

Apple’s itty bitty AirTag is already turning into a huge scandal because it has been used to stalk people.

Facebook Meta Investigated For Anti-Competitive Behavior

The Federal Trade Commission as well as several states, including New York, Tennessee and North Carolina, are reportedly investigating Meta’s virtual reality division in relation to potential anti-competitive behavior.

Refusing Cookies

French privacy watchdog, the Commission Nationale de l’Informatique et des Libertés (CNIL), has hit Google, YouTube and Facebook with fines of 240 Million euros because they don’t make refusing cookies as easy as accepting them.

Google and Facebook Fined 240 Million for Making Cookies Hard to Refuse

Crypto Funding WMDs

North Korean hackers launched at least seven attacks on cryptocurrency platforms last year to steal almost $400 million worth of digital assets that fund the country’s weapons of mass destruction programs.