Mathfluencers & Knitfluencers

Episode 379 – June 12, 2022

Topics:

• Mathfluences & Knitfluencers
• Educational Video SEO
• Slack Says Say My Name
• QR Code Commercial
• Gun Marketing
• Doorbell Ads
• Facebook Phishing
• Ridiculing White Guys
• CTR By Search Rankings

During episode 379, BL and David discuss a knitting influencer and teacher mathfluencers on TikTok; search engine optimization for educational videos; Slack’s name pronounciation feature; a clever QR code commercial; advertising guns; doorbell ads; a Facebook phishing scandal; clumsy training videos; and much, much more.

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Best Practices

Knitfluencer

For two decades, Sam Barsky has knit sweaters of places and then posts photos of himself wearing the sweaters at those places.

• The Wholesome Life of the Internet’s Favorite Knitter
• Sam Barsky

Educational Video SEO

These rich results show in English in all regions for academic learning content on desktop and mobile.

• Google adds learning video rich results

Mathfluencers

Millennial educators decide to meet Gen Z students where they’re already hanging out: on TikTok.

• Meet the Mathfluencers: Teachers Are Turning to TikTok to Sharpen Kids’ Math Skills

@the_mrskelly Reply to @theemmag You can also find common denominators #mathtime #mathtips #mathhelp #mrskellymath #teachersontiktok ♬ Glorious (feat. Skylar Grey) – Macklemore

QR Code Commercial

Slack Name Pronounciation Feature

Now there’s no excuse for mispronouncing names! You can state your name in an audio clip or add a phonetic pronunciation. You also can include the phonetic pronunciation in your profile.

• Slack adds name pronunciation features to user profiles
• New Slack Profile Updates

Worst Practices

Advertising Guns

In the wake of three mass shootings in short succession in the U.S., Campaign US investigated whether ad tech firms are, inadvertently or not, helping to monetize the arms industry. They are.

• Criteo Helped Arms Manufacturer Beretta Target Ads to Prospective Customers

Kinectico’s Doorbell Commercial Will Drive Your Pets Crazy

Facebook’s Phishing Scandal

A phishing campaign on Facebook has earned its propagators roughly $59.85 million since it started in September 2021.

• Millions of Facebook Users’ Credentials Harvested Using Legitimate App Services

Idiot White Guy Stereotype In Training Videos

Smiles

Heineken Bottle Opener Shuts Down All Work Apps

Heineken developed a functional gadget that closes work applications when cracking a beer, part of a new push to address growing work-life imbalance under the pandemic.

• Heineken devises bottle opener that shuts down work apps

Shiny New Stuff

B.L.’s Finds

• Snaplink – lets you generate custom link preview images for your web pages.
• New, Easier Way To Find Files In Google Drive for Google Workspace Customers
  • Finding Files in Google Drive Instructions
• 5 ways YouTube Shorts can help superpower your channel

David’s Finds

• LinkedIn announces Business Manager – LinkedIn’s new centralized platform should make managing multiple assets easier for large enterprises and agencies.
• LinkedIn’s new centralized platform should make managing multiple assets easier for large enterprises and agencies.

Pro Tips

B.L.’s Pro Tp

• 2022 Image Size Guide for Every Social Platform

Weekly Numbers

• Why (almost) everything you knew about Google CTR is no longer valid

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