Episode 373 – March 12, 2022


  • Tracking Commercial Emotions
  • Twitter Shops
  • Claiming Credit For Your Work
  • The Information War
  • Propagand Influencers
  • PR Pitch From Hell
  • Banned By Facebook
  • Metaverse Stats

During episode 373, BL and David discuss Dolly Parton’s foray into the metaverse; tracking the emotional responses to commercials; Twitter’s new eCommerce shops; how to claim credit for your work so your boss doesn’t steal it; the White House’s influencer marketing efforts to combat Russia’s anti-Ukraine propaganda; Russia’s bankrolling of pro-Putin influencers; yet another PR pitch from hell; Facebook’s random banning of pages; and much, much more.

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Best Practices

Dolly Parton Joins The Metaverse

Dolly Parton will perform live at SXSW this weekend and her show will also stream live on the blockchain.

The Story Behind Cadbury’s Gorilla Ad

Cadbury’s delightful In The Air Tonight gorilla commercial might never have seen the light of day.

Twitter Shops

On Wednesday, Twitter launched a beta experiment for the newest member of the Twitter Shopping family: Twitter Shops.

How To Ensure Credit For Your Work

One day, a 25-year-old woman working in the marketing industry noticed that her manager was taking credit for her work.

@cristinasevcenco Watch me get urgent calls “Cristina, there is a watermark on the ppt, could you please attach?” #fyp #businesstok #corporate #businesstiktok #job ♬ rumour has it x maneater – allie bennett

Peace For Ukraine

People who joined a candlelight vigil held for Ukraine formed a large peace sign in central Budapest, Hungary on Wednesday that could be seen from a drone above.

Propaganda Influencers

The Biden administration is doing outreach on Ukraine and Russia to popular digital creators from social media platforms, seeking to message to the highly influential group and reach a broader and younger audience.

Worst Practices

Paid TikTok Propagandists

An investigation by VICE News uncovered a coordinated campaign to pay Russian TikTok influencers to post videos pushing pro-Kremlin narratives.

Great video.

Looks like Russian govt have been bribing/ strong-arming many Russian TikTok influencers into putting out the government line on Ukraine – with identical scripts.

This girl calls them out and says the influencers’ own audiences are mocking them over it. πŸ‘πŸ‘πŸ‘β€” Mike Galsworthy πŸ‡ΊπŸ‡¦ (@mikegalsworthy) March 5, 2022

PR Pitch From Hell

Had the PR guy merely visited my VIkings blog, he would’ve seen I hadn’t updated in a few years. Had he checked out my Twitter feed, he would’ve known I can’t stand Kirk Cousins. It pays to do a little research about those you are pitching.


Each month, we round up the often horrifying, yet hilarious tweets from journalists about the pitches they receive from PR pros. Here’s the latest installmentβ€” Muck Rack (@muckrack) February 28, 2022
Pitch: “Hi Dan, Checking in to see if the skin tone-matching tights would be a fit for an upcoming story. Happy to send you some tights, whether this style or we can surprise you! LMK if you have any questions.”
Response: So many questions.β€” Dan Barry (@DanBarryNYT) January 25, 2022

Shiny New Stuff

B.L.’s Finds

  • LOCAL – chrome extension that shows you where to get Amazon products locally to avoid shipping costs, reduce your carbon footprint – and maybe avoid Amazon membership cost.
  • Nuro App for better brain performance & stress reduction over time. Tool used by athletes for peak performance.
  • Everything APPLE announced at its event this week.

David’s Finds


  • – Des Moines Valley Health and Human Services’ Statewide Health Improvement Partnership website and video designed and developed by David.

Pro Tips

B.L.’s Pro Tip

David’s Pro Tip

Weekly Numbers

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