Icelandverse
Icelandverse
Episode 366 – November 13, 2021
Topics:
- Twitter Blue
- Iceland Mocks Mark Zuckerberg’s Meta
- TikTok’s Creative Exchange
- Voice SEO
- Email Engagements
- Recruitment Content Marketing
- Arby’s Vodka
- Apple’s Ad Arbitrage
- Instagram Poaches TikTokers
- Wild Westcasts
- State Of Email Marketing
During episode 366, BL and David discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta; the Twitter Blue rollout; TikTok’s Creative Exchange; Is traditional SEO enough for voice?; email engagements that boost inbox visibility; content marketing tactics for recruiting talent; Arby’s french fried vodka; Apple’s secret advertising arbitrage; Instagram poaching TikTokers; the wild west of disinformation on podcasts; the state of email marketing; and much, much more.
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Twitter Blue
Twitter launches $2.99 a month subscription service.
Icelandverse
A new marketing campaign for Icelandic tourism takes aim at Facebook founder Mark Zuckerberg, mocking his recent video announcement of his company’s name change to Meta.
TikTok Creative Exchange
TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals.
- TikTok Launches ‘Creative Exchange’ Platform to Connect Brands with Top Creators
- TikTok Creative Exchange: Creative production made simple
No More Voice SEO?
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to SEO for it
Email Engagement & Apple’s Mail Privacy Program
The more subscribers interact and engage with an email, the more emails from that sender will make it to the inbox.
Recruitment Content Marketing Strategies
Consider these tactics to help share the story of what it’s like to work at your company-and why new candidates should be eager to to join you.
Worst Practices
Arby’s French Fried Vodka
Arby’s is releasing two flavored vodkas, with flavor profiles inspired by its original curly fries and newer crinkle-cut fries.
Apple’s Advertising Arbitrage
Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue.
Instagram Poaching TikTokers
Instagram is upping how much it pays creators to post on Reels, the app’s answer to TikTok, with some users possibly being paid up to $10,000 for a single post!
Podcasts: The Wild West of the Airwaves
Podcast platforms do nothing to stop the spread of conspiracy theories on their airwaves.
Smiles
- The Sign Guy – Dude with sign stands on NYC street corners with signs that say what we’ve been thinking.
Shiny New Stuff
B.L.’s Finds
- Clubhouse launches room recordings that can be downloaded and used on other platforms. – But so what.
- Google Arts & Culture Pet Portraits app
David’s Finds
- Airmeet – Virtual event platform
Projects
LatinoLEAD
- LiderCon 2021 – This two-day virtual conference featured local and national speakers and attendees from a cross-sector of backgrounds. Two prominent national figures – Dolores Huerta and Omar Jimenez – kicked off the morning sessions of the conference.