Brand Damage From NFL Anti-Vaxxers
Anti-Vax Doctors & NFL Players Damage Brands
Episode 359 – August 15, 2021
Topics:
- TikTok In Real Life
- Yelp COVID Labels
- Instagram Blocking
- Brain/Computer Input
- Twitter Redesign
- Problems We Solve
- Snopes Retracts
- Kirk Cousins’ Anti-Vax Press Conference
- Twitter Cropping Bias
- Doctors Spreading Vaccine Disinformation
- Content Entrepreneurs
During episode 359, BL and David discuss doctors spreading vaccine misinformation to other doctors on Doximity; a TikTok campaign in real life; Yelp’s COVID labels; Instagram’s new blocking feature; a brain/computer interface that inputs full sentences from your thoughts; Twitter’s redesign; Twitter Spaces’ new multihosting feature; Snopes forced to retract plagiarized articles; Vikings quarterback Kirk Cousins anti-vax PR fiasco; Twitter’s cropping bias; a survey of content entrepreneurs;…and much, much more.
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TikTok IRL
Marissa Meizz became a TikTok meme after her friends excluded her from a birthday party. She decided to do something about it.
- Now Going Viral: Meeting Online Friends in Real Life and No More Lonely Friends
- No More Lonely Friends
Yelp COVID Labels
Know ahead of time if a restaurant or store will require proof that you’ve received the COVID-19 vaccine.
Instagram Blocking
Instagram announced a series of features designed to protect users – particularly celebrities and high-profile creators – from hateful comments posted by users who are not among their regular followers.
Brain To Computer Input
The BCI was implanted over his speech motor cortex.
Twitter Redesign
Among the changes is the implementation of Twitter’s new font, “Chirp,” and changes to various elements that will make them more high-contrast, among other things.
— Twitter Design (@TwitterDesign) August 11, 2021
Problems We Solve
Rather than describing your services and capabilities, address the pain you relieve.
Worst Practices
Snopes Retracts
The fact-checking site has banned David Mikkelson, who owns half the company, from writing articles after a BuzzFeed News investigation outed his plagiarism.
Kirk Cousins’ Disastrous Anti-Vaxx Media Availability
Associated Press reports that the Minnesota Vikings are the least-vaccinated teams in the NFL and starting quarterback Kirk Cousins is one of the unvaccinated.
- Vikings owner on league-low vax rate: ‘We’re very concerned’
- Kirk Cousins: The key will be to avoid being a close contact
- Why won’t Kirk Cousins get vaccinated
- Hospital ends relationship with Vikings quarterback Kirk Cousins over vaccine stance
— Resist Programming (@RzstProgramming) September 2, 2020
Twitter’s Cropping Bias
Twitter Engineering held an algorithmic AI bias bounty challenge. The results are revealing – and helpful.
— Twitter Engineering (@TwitterEng) August 9, 2021
Anti-Vax Doctors On Doximity
Doctors on the industry networking site are finding their news feed inundated with anti-vaccine comments from fellow physicians.
Smiles
Subway Melodies
Another fabulous multi-media piece in the NY Times on the melody of subway sounds as doors close around the world.
Shiny New Stuff
David’s Finds
Projects
B.L.’s Project
- Love, Dog Magazine – B.L. will be curating content for new publication that comes from dogs’ point of view. Launching September.
David’s Project
The Reputation Algorithm LinkedIn Live stream every Tuesday at 7 PM CST on David’s LinkedIn profile. He discusses how algorithms use the signals generated by online activity to interpret and represent our reputation.
Pro Tips
YouTube Auto Chapters
Chapters are now enabled by default for new uploads. If you add manual chapters, those will replace any automatic chapters.
Google Page Experience Report
These new reports give us more information to prepare for the new timeline for the page experience update rollout.
- Google Search Console adds Page Experience report and filters for Search Performance report
- Tested tactics for growing newsletters