Super Bowl LV Strangeness

Episode 336 – January 30, 2021

Topics:

A Super Bowl Like None Other
Birdwatch: Twitter’s Wikipedia
Made For TV Moments
LinkedIn Advertising Classes
TikTok Educational Resources
A Sleeves Up Vaccination PSA
A Gun Safety PSA
Google My Business Updates
YouTube Hashtags
LinkedIn Controls
TikTokQ
Wokeness

During episode 336, BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

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Best Practices

Birdwatch

Twitter has introduced @Birdwatch, a community-driven approach to addressing misleading information. Anyone can join the pilot. Hey, what could go wrong?!

We’ll use the notes and your feedback to help shape this program and learn how to reach our goal of letting the Twitter community decide when and what context is added to a Tweet.

For details and how to apply to be a part of Birdwatch: https://t.co/bt5BzIpe4o (3/3)— Twitter Support (@TwitterSupport) January 25, 2021

First Super Bowl Poet Laureate

The NFL announced the Los Angeles poet will recite a new poem before the official coin toss to recognize pandemic heros.

Budweiser Says Peace Out To Super Bowl Ads

For the first time in 37 years, Budweiser will not advertise on the Super Bowl. Instead, they are donating a million dollars and their airtime to the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative.

— Budweiser (@budweiserusa) January 25, 2021

Harnassing Made-For-TV Moments

President Biden’s inauguration was produced to create several made-for-social viral moments.

Why made-for-TV moments matter during the pandemic

Free LinkedIn Advertising Classes

LinkedIn is launching an all-new on-demand learning center for advertising which is full of free resources.

LinkedIn Comment Controls

Depending on what you want to say, there are times when it might be more helpful to engage only a specific audience.

New Controls to Surface the Conversations that Matter to You

Sleeves Up, NOLA!

An upbeat ‘Sleeves Up, NOLA’ campaign deftly uses local personalities and the MardiGras dance culture to encourage citizens to get a Covid vaccine.

To Promote Vaccines, New Orleans Dances With Its Heart on Its Sleeve

— NOLA Ready (@nolaready) January 9, 2021

Unboxing Guns

This PSA from States United to Prevent Gun Violence aims to highlight the fact that 4.6 million children live in homes with unlocked guns.

A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA

TikTok U

TikTok introduced the online hub TikTok Creator Portal, a one-stop shop for educational resources for creators on its platform.

TikTok Creator Portal

Google My Business Updates

Google My Business has updated its tools for business owners.

YouTube Hashtags

YouTube has created dedicated landing pages for video hashtags.

YouTube Rolls Out Dedicated Pages for Hashtags

Worst Practices

TikTokQ

TikTok posts with millions of views are currently host to the baseless belief that President Trump will be sworn into office on March 4th, 2021, when he will become the 19th president of the United States.

QAnon Believers Are Pushing New Trump Conspiracy Theories on TikTok

Wokeness

The onslaught of content, products, and social media shoutouts to Black Americans from February 1 to the 28 has always been a little contrived. But this year…

Behold, the performative wokeness of Black History Month is upon us

Smiles

The exuberant video for his new single, “I Need You,” is set in an art gallery, and it imagines what would happen if some archival photographs of Lindy Hoppers in Harlem suddenly came to life.