Snapchat Millionaires

Episode 334 – January 16, 2021

Topics:

Spotlight Snaps
A Match.com Made In Hell
Influencer Barbie
Taco Bell’s Potato CEO
Ben & Jerry’s Doggie Desserts
NFL QB Spokesmen
Phishing Season
Edelman’s Distrust Barometer
The Coming Data Restrictions

During episode 334, BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; and much, much more.

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Best Practices

Snapchat Spotlight Millionaires

Snapchat is paying out $1M a day to ppl who post viral videos to it’s new TikTok-like feature, Spotlight. Top performers are earning millions.

Snapchat Wants You to Post. They’re Willing to Pay Millions.

A Match.com Made In Hell

Match.com commercials created by Ryan Reynold’s Maximum Effort production company imagines what the perfect match with the year 2020 would be.

— Maximum Effort (@MaximumEffort) December 14, 2020

Digital Barbie

Barbara Millicent Roberts, better known as Barbie, has been employing a clever digital strategy, including a YouTube vlog that included a video vlog on her channel, that just hit 10 million subscribers.

Blonde ambition: vlogging and a virtual Dream House help Barbie realize a digital future

Taco Bell’s Potato CEO

CEO Mark King stars as a potato in a video news release.

Taco Bell Yields to Pressure and Brings Beloved Potatoes Back to the Menu

— Taco Bell (@tacobell) January 14, 2021

Ben and Jerry’s Doggie Desserts

Ben & Jerry’s Ice Cream is launching Doggie Desserts, frozen treats for man and woman’s best friends.

— Ben & Jerry’s (@benandjerrys) January 13, 2021

NFL QB Spokesmen

The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks.

TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads

Worst Practices

Phishing’s Explosive Growth

Google detected a record 2 million phishing sites in 2020, the highest in a decade. It appears that with people shifting to remote work due to the pandemic, cybercriminals saw this as an opportunity and became more active than ever.