We Voted!

Episode 330 – November 7, 2020

Topics:

• Van Jones Sheds Tears Of Joy
• The ROI Of I Voted Stickers
• Fondue Fountain For The Win
• Fluence Media’s Election Survial Kit
• TikTokvertising
• Calm Wins The Election
• Typosquatting
• Photo Credit Backlink Scam
• Too Soon To Bridge The Gap
• Digital Subscription Stats

During episode 330, BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

Best Practices

Tears Of Joy

In the most beautiful response to Biden’s victory, CNN Political Correspondent Van Jones, tears rolling down his face, “This is a big deal for us just to be able to get some peace and have a chance for a reset. And the character of the country matters and being a good man matters.”

• CNN’s Van Jones Sobs On-Air After Biden Wins: ‘It’s Easier to Be a Dad’

The ROI Of I Voted Stickers

• DeBlog: How Much Do We Spend On ‘I Voted’ Stickers?

— Greg Swan (@gregswan) November 2, 2020

Fondue Fountain

Cheese Boy is win!

• YouTuber Tasty Hoon conquers cheese fondue fountain in heartwarming sequel

Election Survial Kit

Fluence Media’s election survial kit agency branding package.

• Fluence Media Newsletters
• Fluence Media
• Blois Olson

TikTokvertising

Shopify and TikTok are partnering to create new shoppable commerce features on TikTok.

• Shopify & TikTok Partner on Shoppable Ads
• Dancing to a new beat: Shopify brings commerce to TikTok

@shopify ♬ original sound – Shopify

Calm

Calm sponsored CNN’s ‘Key Race Alerts’ throughout the night and ran a 30-second spot during CNN coverage, featuring nothing but rain falling on leaves.

• The Calm app’s Election Day TV ad blitz by the numbers: Datacenter Weekly
• Calm’s hilarious CNN ad campaign sent the meditation app flying up App Store charts

— David Pierce (@pierce) November 4, 2020

Worst Practices

#TypoSquatting

Typos in hashtags generally are not accidental. Trump & other trolls and media manipulators use them to circumvent Twitter and other social media platform efforts to hide a hashtag in search results. It’s called #typosquatting.

• Trump’s Tweeting Isn’t Crazy. It’s Strategic, Typos and All.

Backlink Photo Credit Scam

Gavin Whitner is claiming ownership of other people’s photographs in order to get a link from you.

• Audio Is The Next Frontier Of Content Marketing
• Photo Gavin Whitner stole
• Same photo on Pixabay
• Another photo Gavin Whitner stole from Pixabay
• Justin Brady’s post: Beware of Backlink Photo Credit Scammers

 

Too Soon, Gap, Too Soon

Twitter was NOT in the mood for unity.

• Everyone hates the Gap’s tweet about unity after the election
• The Gap tweet

Smiles

• Google Arts and Culture Celebrates 20th Anniversary of the International Space Station
• Women of Science Tarot Cards from MIT

— Anne Hidalgo (@Anne_Hidalgo) November 7, 2020

Shiny New Stuff

B.L.’s Finds

• Ink For All
• Vimeo Record
• Twitter Video Best Practices for Business

David’s Finds

Microsoft launches a new free analytics product.

• Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]
• Microsoft Clarity

Weekly Numbers

• Most People Will Keep Their Digital Subscriptions Post-Pandemic