Celebrity Conspiracy Debunkers
Celebrity Conspiracy Debunkers
Episode 316 – July 23, 2020
Topics:
- Netflix Enlists Reddit’s Digital Detectives
- Professional Virtual Happy Hours
- Apple Underdogs Return
- Reporter Newsletters
- Amazon Prime Day Delayed
- Facebook Dub Dub
- Yelp’s Economic Indicators
- In-Person Events
During episode 316, BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.
Best Practices
Netflix Seeks Reddit Armchair Detectives
Netflix has shared a Google Drive of evidence that didn’t air but is connected with each episode of Unsolved Mysteries with the hope that Reddit users will work out puzzles together.
- Netflix drops ‘Unsolved Mysteries’ evidence on Reddit to help internet sleuths solve cases
- Netflix post on Reddit
- Google Drive- Unsolved Mysteries Case Files
- ShowBiz Cheat Sheet: How Many Unsolved Mysteries Were Solved? Source: Mashable
Professional Development Virtual Happy Hours
The Minnesota Search Engine Marketing Association has been producing virtual professional development/networking happy hours since the outbreak of the Coronavirus pandemic with subject matter experts addressing various aspects of the discipline. Best of all: They’re free.
Apple’s Hilarious New Work From Home Commercial
The 2019 team who made the iconic “Underdogs” Apple ad is back with a hilarious 7-minute video about working from home. And it’s hilarious.
Reporter Newsletters
Many reporters now treat their own personal newsletter as a tool to communicate more directly with readers, test out new ideas, and nurture obsessions.
- ‘It’s like telling a reporter he can’t have a Twitter account’: Reporters are starting their own newsletters outside of their employer
- Purple Insider Newsletter
- Purple Insider Podcast
Amazon Delays Prime Day
Amazon sales are so strong during the pandemic that they’ve delayed Prime Day until some time later this year. But they won’t say when.
Hootsuite Adds Google My Business Posts
Hootsuite can post What’s New announcements to Google My Business.
Celebrities Debunk Conspiracy Theories For John Oliver
With conspiracy theories about coronavirus proliferating, John Oliver discusses why we’re prone to believe, how to distinguish fact from fiction, and what you can do to help others. He enlists Alex Trebek, John Cena, Paul Rudd, Catherine O’Hara, and Billy Porter to help.
Two Things To Make You Smile
Worst Practices
Yelp’s Economic Indicators
As people began resuming common pre-pandemic activities (restaurants, bars, nightclubs & gyms) across states like Florida, Nevada, South Carolina, Texas, Georgia and others, a clear spike in COVID-19 cases within those locations quickly followed.
Facebook’s Parallel Universe “Dub Dub”
Facebook engineers are using AI to create bots who simulate bad actors in a parallel version of Facebook.
- Facebook is simulating users’ bad behavior using AI
- A Facebook-scale simulator to detect harmful behaviors
Shiny New Stuff
B.L.’s Finds
- The 15 Best Mac Apps to Make Everyday Life Easier – Includes apps for better user experience, writing, viewing, organizing and more.
David’s Finds
- Ubersuggest Chrome Extension – Get keyword metrics right within your Google results
Politics
Randy Rainbow – Dear Dr Fauci
That Cognitive Test Doesn’t Mean What Trump Thinks It Means
The test Trump’s bragging about “acing” is a test used to diagnose, among other things, Alzheimer’s, Parkinson’s, ALS and schizophrenia.
Pro Tips
Actual PR Metrics
Use a keyword research tool to gather search, traffic and click-through data on your results
Weekly Numbers
When Will In-Person Events Resume?
Nearly 70% of respondents said they would only attend online events until a COVID-19 vaccine is produced.
