Beyond Social Media Show, Episode 286
Co-hosts BL Ochman and David Erickson discuss and rate six of the most horrific marketing stories of 2019 (so far); Mitt Romney’s Pierre Delecto secret Twitter account; a silicone skin interface that feels like the real thing; AI that can identify smells; Amazon Arc; Amazon’s News App; a smart revenue stream for the Washington Post; plus apps and stats …and much, much more.
Best Digital Cases
Slate reporter Ashley Feinberg used great detective technique to discover Mitt Romney’s secret Twitter account – named Pierre Delecto. He said “C’est moi.”
Skin-On is a creepy yet innovative project at designing a computing interface based on how the human skin works.
AI Learns to Smell
The Google Brain Team has an algorithm that teaches AI to recognize smells
- Google Researchers Taught an AI to Recognize Smells
- Google Brain Team
- Machine Learning for Scent: Learning Generalizable Perceptual Representations of Small Molecules
Washington Post Licenses Publishing Infrastructure
Washington Post engineers have developed a product called Arc, which helps companies publish online.
Amazon Launches News Aggregation App
Once the outlets have been chosen, users can access it by asking Alexa to “play the news.” Alexa-enabled Fire tablets will be getting the app at some point in the near future.
- Amazon is rolling out a news aggregation app for Fire TV and tablets
- Introducing the News App on Fire TV
Google Lead Gen Forms
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Six Most Horrific Marketing Stories Of 2019
6. Nike’s Shoe Blows Out On Zion Williamson
Nike became the focus of one of the biggest US college basketball games of the season this week, but not for a reason it would like.
- Nike Faces A PR Disaster After Its Shoe Blew Out In A High-Profile Basketball Game
- Zion Williamson shouldn’t listen to anyone but himself on his decision to return to Duke
- Nike stock market value plunges by $1.1bn after basketball star Zion Williamson’s shoe breaks
- Episode 260: Nike Blows It
5. Jimmy Iced Coffee Sex Ad
Jimmy iced Coffee co-founder Jim Cregan posed in his underwear in an ad entitled Pure Sex. It did not turn people on. Or make them want to buy the coffee.
4. Samsung Folds
Samsung’s nearly $2,000 Galaxy Fold could still be one of the most creative devices to come to market in recent years. Right now, though, it looks like the phone flapped its folding wings too close to the sun.
- The Galaxy Fold’s Breaking Display Won’t Be Easy to Fix
- iFixit’s Step-By-Step Breakdown
- My Samsung Galaxy Fold screen broke after just a day
- Episode 267: Samsung Folds
3. Instagram Influencers Newsjack California Wildfire
Instagram Influencers hijacked hashtags related to the California wildfires to promote nudes, clothing brands, sales, and themselves.
2. The North Deface
The North Face concocted a “search engine optimization” effort that ran afowl of both Wikipedia’s terms of service and SEO best practices and earned a massive backlash in the process.
- North Face tried to scam Wikipedia to get its products to the top of Google search
- Why The North Face manipulating Wikipedia confirms our darkest fears of advertising
- North Face Apologizes For Wikipedia Search Marketing Blunder
- Episode 270: The North Deface
1. Chase Bank Poor Shaming
A little joke about budgeting became a very big deal for Chase bank.
Shiny New Stuff
This app for iOS and Android lets you add text and graphics to photos and videos and it’s free.
Google Location Changer
Use this tool to examine search results in a specific locale.
Mobile tool for managing multiple accounts on Instagram. You can do content planning and scheduling whether you’re uploading original content or reposting another user.