Beyond Social Media Show, Episode 256

Among the topics co-hosts B.L. and David discussed in this episode: new WordPress Newspack, an inexpensive platform for smaller news organizations; growing sophistication of Sports Journalism; a a remarkable video that brings new meaning to #NeverForget; a VR experience that demonstrates – up close – how trees experience global warming; KIA’s Super Bowl scholarship; aspiring millennials; YouTube’s crackdown on dangerous challenges and pranks; a joke tip a day; a super-helpful 2019 Twitter Marketing Calendar; stupid Dad jokes; online outrage and the dark magic of social media…and much, much more.

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Audio for Episode 256 of the Beyond Social Media Show

Best Digital Cases

WordPress Launches Newspack Platform for News Orgs

WordPress is teaming up with Google, Lenfest, Civil funder ConsenSys, and Knight to develop an inexpensive next-generation publishing platform for smaller news organizations, reporters and bloggers.

The Athletic

Sports fans have become much more sophisticated over the years and sports journalism has evolved to satisfy the more knowledgeable fan.

The Athletic – Previously Read Articles

#NeverForget Takes on a Whole New Meaning

For International Holocaust Day of Remembrance. The Atlantic published an extraordinary video in which Klara, a 92-year-old Holocaust survivor, tells her unimaginable story in Matan Rochlitz’s short documentary, “I Have a Message for You.”

KIA’s Plugging Scholarship Program in SuperBowl Ad

Instead of using celebrities in its Super Bowl ad, KIA will use its ad to launch “The Great Unknowns Scholarship”

https://youtu.be/X6t3ArCSQ88

Tree VR

At this year’s World Economic Forum, a virtual reality project by New Reality Co illustrates climate change by letting you experience what it’s to grow from a seed to a huge tree.

Tree VR

YouTube Cracking Down on Dangerous Pranks & Challenges

YouTube has announced that it’s cracking down not only on pranks that could cause serious danger or death, but also pranks that make victims believe they’re in serious physical danger.

Aspiration Commercial

Aspiration Bank is laser focused on its Millennial target audience.

Aspiration Bank Commercial Targeting Millennials

A Joke Tip A Day

Commedian Gary Gulman started the new year by sharing one joke writing tip a day on his Twitter feed.

Twitter’s Major Events Calendar for Calendar For 2019

The calendar identifies 2019’s most-anticipated events that will unfold on Twitter — from the obvious to the niche — along with the number of Tweet impressions they’re expected to reach. A must for campaign planning.

Screenshot: Twitter Marketing Calendar

Worst Digital Cases

Stupid Dad Jokes

Conservative commentator Jesse Kelly made fun of his son’s participation in a Lego robotics tournament and set off a Tweet storm.

https://twitter.com/AshaRangappa_/status/1087098813523943424

Online Outrage

Take a breath. Don’t respond reflexively. Haters gonna create a hatestorm.

https://youtu.be/0KeX5OZr0A4
Two Minutes Of Hate scene from 1984

Shiny New Stuff

SHIP – The Hook Your Friends Up Dating App

A new dating app called Ship will let your single and non-single friends swipe on your behalf and talk about potential dates in a group message with you.

Screenshot: Ship

Photo Utils Online Editor

Quick, free and easy image editor for your most common editing needs.

Projects

Pro Tips

Set Your LinkedIn Location

If you are looking for a job, you can signal to recruiters in what cities you want to work by specifying those locations on your profile.

The Daily Numbers

Chart: Teens' Favorite Way To Communicate With Friends

Beyond Social Media Hosts

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