Mucinex Fashion Show

Episode 328 – October 24, 2020

Topics:

• LEGO Solving
• Voice Activated Museum
• Mucinex Sickwear
• AMC’s Private Cinemas
• Humming Music Search
• Racism Bots
• Google’s Revamped Analytics Suite
• Snopes Faked
• Trump Hacked
• Fake Patriotism
• Facebook Misinformation
• Instagram Stories Reach

During episode 328, BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

Best Practices

Lego Rebuilds The World

Lego is on a global mission to promote creative problem-solving in children.

• The need for creative problem-solving has never been greater, says Lego marketing lead

Voice-Activated Museum

Planet Word is the world’s first voice recognition powered museum. It’s a museum where we want to put people into an active state.

• At this awesome new museum, the exhibits respond to the sound of your voice

Mucinex Influencer Fashion Show

Mucinex’ Limited-edition collection will launch in a YouTube fashion show modeled by influencers.

• Mucinex Leans Into The Covid Era With “Sickwear” Clothing Range
• Sickwear

Private Cinemas

AMC Theatres joins a handful of cinemas letting customers rent out auditoriums for private screenings — a growing trend due to the Covid-19 pandemic.

• You can now rent a private AMC theater for just $99
• Host A Private Movie Showing At AMC

Google’s Humming Search Engine

Google is using AI and Machine Learning to match a person’s humming to the correct song. It’s in the Google app.

• Hum to Search

Anti-Racist Bots

Hate speech is rampant in subreddits—but automated bots and browser plug-ins are (sort of) fighting back.

• Reddit Bots Are Hunting Down Racists, One Post at a Time
• nwordcountbot

Google’s Revamped Analytics Suit

How to think about Google Analytics 4.

• Episode 327: Google Analytics 4

Worst Practices

Snopes Faked

This month on the anonymous internet 4Chan, operation “Snopes-Piercer,” a smear campaign was created and circulated of doctored screenshots of Snopes fact checks to make it appear as if Snopes fact-checkers addressed claims that they had not.

• Smear Campaigns Seek to ‘Red-Pill’ Boomers with Fake Snopes Content
• Lead Stories

NFL’s Fake Patriotism

FOX’s Joe Buck and Troy Aikman were caught on a hot mic ridiculing the NFL’s continued faux patriotism is, just weeks from Election Day.

• On a hot mic, Joe Buck and Troy Aikman reveal how fake the NFL’s patriotism is

Something you didn’t hear during the Packers game. Joe Buck and Troy Aikman caught on a hot mic mocking a military pregame flyover. No surprise on who they’re voting for…. pic.twitter.com/9baMfxYKiE— Gregory Jon (@gregoryjon) October 19, 2020

Facebook Misinfo

People are engaging and sharing with misinformation on Facebook even more now than in 2016. The conundrum for Facebook and other social media platforms is that they rely on viral content for the ads that support their business.

• Facebook Misinformation More Popular Now Than 2016

Smiles

102-Year-Old Skydiver

A 102 year-old WWll veteran celebrated her birthday by going skydiving for the first time last weekend. She calls it the thrill of a lifetime.

• The Thrill Of A Lifetime: 102-Year-Old Maryland WWII Veteran Celebrates Birthday By Going Skydiving

Neil Young singing the Twitter Guidelines Civic Integrity Policy pic.twitter.com/Y6l1oCT1Gw— Damien Slash (@damienslash) October 20, 2020

Shiny New Stuff

B.L.’s Finds

• Audiense – A Twitter audience segmentation tool.
• Same day Google Photo Prints – Google Photos users in the US can now also get same-day photo prints at Walgreens, in addition to CVS and Walmart.

David’s Finds

• Tool reveals top spenders on Facebook political ads – The NYU Tandon Online Transparency Project is bringing transparency to political advertising with the newly launched, first-of-its-kind tool designed to help reporters, researchers, thought leaders, policy makers, and the general public easily analyze political ads on Facebook ahead of the 2020 US elections.
• NYU Ad Observatory
• VEED.io – Social video creation tool

Projects

BL’s Projects

• Serial Marketers Advisors

Politics

• 10 Podcasts That Perfectly Dissect the Trump Presidency
• That’s Their Problem”: How Jared Kushner Let the Markets Decide America’s COVID-19 Fate

Nuts! pic.twitter.com/XxxkG43z3W— The Lincoln Project (@ProjectLincoln) October 24, 2020

Jared and Ivanka have always been entitled, out-of-touch bullies who have never given the slightest indication they have any regard for the American people.

We plan on showing them the same level of respect.

Our full statement: pic.twitter.com/M3K5nOE5qd— The Lincoln Project (@ProjectLincoln) October 24, 2020

Weekly Numbers

• Instagram Story Reach