Beyond Social Media Show, Episode 259

BL and David discuss MillerCoors’ #ToastToFarmers response to Bud Light’s Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul’s data storytelling earned media; National Geographic’s Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia’s nonpeople; the Bratz Doll Challenge; …and much, much more.

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Audio version of Episode 259 of the Beyond Social Media Show

Best Digital Cases

LEGO’s Addicting New AR Set

Hidden Side, Lego’s new AR-based line, unites building, video gaming and storytelling. Kids bring the storyline to life with their phone’s camera.

Legos augmented reality game

Recruit VR

Visual’s Chuck Olsen is developing a virtual reality application to help recruiters attract talent through a VR application.

Amazon Dumps New York

BL’s rant: Amazon broke up with New York on Valentine’s Day. Whether you see this as good or bad, depends on your perspective. As a New Yorker, I say “Don’t let the door hit you on the way out.”

#ToastToFarmers

Intended as a shot at Miller Lite and Coors Light for including corn syrup in their ingredients, Bud Light has inadvertently benefitted its rivals and picked a fight with farmers.

New Amazon CPA Loyalty Program

Amazon announced a new Cost Per Action self-service loyalty offering called Amazon Moments, which doles out both physical and digital reward items for marketers that are fulfilled, shipped and delivered by Amazon.

Amazon Moments

LinkedIn Live

LinkedIn is joining the live video streaming bandwagon…eventually.

U-Haul’s Data Storytelling

U-Haul uses it’s data for an easy earned media win.

Silicon Valley’s Origin Story

National Geographic’s Valley Of The Boom documents the rise of Silicon Valley through Netscape, The World & Pixelon.

https://youtu.be/CokhxBSYp_8
https://www.youtube.com/watch?v=NtDzrFU2v4s

Worst Digital Cases

Bumble Let’s Users Pay To Be On Top

Dating app Bumble’s Spotlight lets users pay to keep their profile on top of your feed – but you won’t know it’s an ad.

Bumble app

Alexa, Please Don’t Let Jimmy Fallon Tell Me Any Jokes Ever Again

Want the voice of one of the most annoying men in America to tell you even more annoying jokes? Now you can!

Super Creepy AI

This Person Doesn’t Exist might be the best AI trick yet – and the creepiest. This site conjures people out of thin air.

This Person Does Not Exist

#BratzChallenge

#BratzChallenge Videos on YouTube had 17.4M Views in Last 30 Days

Bratz Challen ge

Shiny New Stuff

Robert Mueller Action Figure

“Help us, Robert Mueller. You’re our only hope.” Action figure sure to become a collector’s item, now only $19.99.

Robert Mueller Action Figure

LunaPic

A free, full-featured image editor.

Photo: David Erickson in The Matrix

Projects

Politics

The Girther Movement

Because he can’t tell the truth about anything, Rachel Maddow notes “Donald Trump may be 6’3″ in his mind, but he is not 6’3″ in his body.”

Pro Tips

How to keep an evergreen story discoverable longer

SEO Tip from Claudio Cabrera, senior digital strategist at The New York Times –  To keep an evergreen post ranking high in search when you write a new post on the same topic:

  • Add 150 words to it
  • Change the headline slightly so it won’t compete with the later post
  • Link to the new post in the updated old post and vice versa.

Your old post will still rank. Google will keep crawling it, but your newer post will rank above it.

Don’t Say “Subscribe”

Alex White, VP of Content & Programming at Pandora, says don’t use the word “subscribe” when promoting your podcast.

The Daily Numbers

Chart: Valentine's Day Spending, 2009-2019

Beyond Social Media Hosts

Beyond Social Media Show

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