Beyond Social Media Show, Episode 237

BL and David discuss LinkedIn’s new voicemail feature; autism therapy via Google Glass; the value of long-form content; government regulation of social media; Google’s new mobile search results for events; six-year-old toy reviewer Ryan’s new line of merch; illustrations of decaying social media; a gross chicken virtual reality experience; the social media backlash over an ISIS burger; and much, much more.

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Best Digital Cases

Google Glass Therapy

Google Glass is showing promise as a tool to help children with autism better learn to read facial expressions and navigate social situations.

Google Glass may help autistic children

The Case For Long-Form Content

Your chances of going viral have gone way down in recent years. While there are exceptions, people are less and less likely to share content — and that has major consequences for brands. Why?

How Democrats Would Crack Down on Big Tech

In a policy paper obtained by Axios, Senate Intelligence Committee Vice Chairman Sen. Mark Warner’s (D-VA) office laid out an intelligent way to handle misinformation, disinformation and the exploitation of technology on big tech platforms.

Google Event Search

Google has rolled out smart event searching on mobile devices.

GIF: Google Mobile Event Search

Six Year-Old YouTube Star #Ryan Gets His Own Toy Line

Ryan, the six year-old boy whose toy reviews have drawn billions of views on YouTube will debut his own line of slime, stuffed animals and other merchandise at Walmart Inc next month.

Distressed Social Logos

Romanian graphic artist Andrei Lacatusu has created a series of illustrations depicting decaying social media logos.

Google Decay

Worst Digital Cases

Get A Clucking Clue

National Chicken Council tells us more than we’d ever want to know about where our chickens come from, what they were fed and how they were murdered. So they created a VR experience to give us a clucking clue. Caution: content may be upsetting to vegans and vegetarians.

ISIS Burgers

The perils of a broken social marketing process and the misjudgement of youth.

https://twitter.com/ValorCorp/status/1021514653212573697

LinkedIn Voice Mail

LinkedIn is rolling out the ability to record and send voice messages up to one minute in LinkedIn Messaging.

GIF: LinkedIn Voice Mail

Shiny New Stuff

Animatic

The free Animatic app ets you embrace your inner cartoonist by layering your iPad or iPhone drawings to create animations. You can send them to friends by text, add them to social media or send your animations directly to Adobe Photoshop CC, or upload them to Creative Cloud Files

https://www.instagram.com/p/BjLz-hBAo74/?taken-by=getanimatic

Podcast Guests

The Help A Reporter Out for podcasters.

Google Marketing Tools

Free tools for marketing, including Google Culture and Trends where you can find out what people in your target category are searching for;Competitive Highlights to learn where you stand against others in your industry; YouTube trends and many more.

Projects

The Daily Numbers

Chart: eCommerce Market Share

Politics

LinkedIn Voice Mail

LinkedIn is rolling out the ability to record and send voice messages up to one minute in LinkedIn Messaging.

GOP Billboard

Georgia Lawmaker Quits After Dropping Pants, Shouting Slurs On Sacha Baron Cohen Show

Georgia state Rep. Jason Spencer (R) — who bared his buttocks and yelled racial slurs on camera in an episode of Sacha Baron Cohen’s satirical Showtime series “Who Is America?” — has resigned from the legislature.

BEYOND SOCIAL MEDIA HOSTS

David Erickson
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B.L. Ochman
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