Beyond Social Media Show, Episode 299
BL and David discuss LinkedIn and Twitter are jumping on the Story bandwagon; the City of Austin cancels SXSW over Coronavirus fears; The Office’s Kevin’s famous chili returns; a viral voicemail plays in movie theaters; The Simpsons are recreated in CSS code; AR glasses let firefighters see through smoke; Redditors fight disinformation; Heineken has a drink and drive public fridge; WHO TikToks Coronavirus …and much, much more.
Best Digital Cases
Reddit Fake News Fighters
Despite Reddit’s well-deserved reputation as an often toxic rumor and conspiracy mill, Reddit has become an unlikely home for passionate volunteer users who aim to top the spread of disinformation.
- ‘I have a duty to do this’: Meet the Redditors fighting 2020’s fake news war
- Reddit Disinformation Watch
Kevin’s Famous Chili
In an homage to a fan-favorite scene from The Office featuring klutzy Kevin.
- The Office’s Brian Baumgartner Is Back to Cooking Chili, This Time With Bush’s Beans
- Brian’s Famous Chili Recipe
Turning an Angry Voicemail Into a Viral Ad
Alamo Drafthouse, a movie theater in Austin, TX, hilariously features an actual customer’s angry voicemail in their “don’t talk or text” pre-movie video.
Stories Are Coming To Twitter & LinkedIn
Except Twitter ain’t calling them Stories. They’re “fleets.”
- Stories Are Coming To LinkedIn
- Testing a new conversational format for LinkedIn: Stories
- Twitter Is Finally Doing Stories
Heineken’s Drink & Drive Fridge
Summary Heineken wants Singaporians to drink and drive so they set up a free public beer fridge. It’s actually a promotion for alcohol-free beer.
Web developer Chris Pattle re-created The Simpsons characters purely in Cascading Style Sheets code.
Qwake Technologies have developed a product that helps first responders see underwater and through smoke using a combination of thermal imaging and augmented reality.
Worst Digital Cases
City of Austin, TX Cancels SxSW 2020
Because of Corona Virus fears, SXSW 2020 has been cancelled. No online version has been announced. The local economy will be decimated.
The World Health Organization has taken to TikTok to fight against online health misinformation about coronavirus.
- The World Health Organization’s Making TikToks to Tackle Coronavirus Misinformation
- Coronavirus: Risk of spread upgraded to highest level
- #Coronavirus on TikTok
Shiny New Stuff
OffTime allows you to schedule specific blocks of time for uninterrupted work. You can also use the app to block out distractions while having dinner with friends or when doing homework with the kids.
Test Your Mobile
Google has a tool for that.
20+ Social Media Tools That Offer Discounts for NonProfits
A motherlode of social media tools for monitoring, posting, researching – from Social Media Today
B.L.’s helping to produce Selling a President 2020 podcast, It’ll take a weekly look at the impact of advertising on the race for the White House. Launching soon.
Created by New York City adman Ellis Verdi, “Selling a President 2020” is a weekly podcast gathering of advertising’s most creative minds– including advertising hall of famer Linda Kaplan Thaler, advertising legend Lee Garfinkel and Greg Hahn, chief creative officer at BBDO. With a critical look and a jaundiced eye, we’ll look at how the presidential candidates are selling themselves as part of their advertising assault on the American electorate. Also joining Ellis will be former NY Times ad columnist Stuart Elliott, as well as political pundits.
Trump’s Tweets Come Back to Haunt Him
Trump’s 2012 Tweets about Obama’s multiple Chiefs of Staff have not aged well. And they are back to haunt him
Create Disposable Gmail Addresses
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The Daily Numbers
- The Content Characteristics of High-Performing Blog Posts
- The Anatomy of Top Performing Articles: Successful vs. Invisible Content