Best Practices
Ukraine NFTs
Ukraine started auctioning off a collection of non-fungible tokens (NFTs) on Friday in an expansion of a cryptocurrency fundraising push that Kyiv says has already collected more than $65 million for its war effort.
I love the Russian people. That is why I have to tell you the truth. Please watch and share. pic.twitter.com/6gyVRhgpFV
— Arnold (@Schwarzenegger) March 17, 2022
Arnold Schwarzenegger Video & Conversational Receptiveness
Arnold Schwarzenegger's video addressing the Russian people was so effective because he demonstrated empathy and conversational receptivity.
Hour Long Video Essays Are Hot On YouTube
Hour-long YouTube videos are thriving in the TikTok era. Their popularity reflects our desire for more nuanced content online.
Sting Drops The Hiring Chain
By hiring someone with Down syndrome, you start a virtuous chain: the more that people with Down Syndrome are seen at work, the more they’ll be recognized as valuable employees, and the more they’ll be hired.
Worst Practices
Burger King Poop Emoji Ice Cream
Burger King has added a new item to its menu in Brazil—poop ice cream. The new cone is fashioned to look like the adorable emoji, a smiling pile of poo.
Goodbye Google Universal Analytics
Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023.
A Botched TikTok Takedown
@Hattie.rowe was asked by multi-level marketing company Monat to take down a TikTok video of hers that called the company a pyramid scheme.
Smiles

How Ukraine’s Most Famous Cat Escaped
For content creators in Ukraine, an online following can be a lifeline
Stepan the Cat with Zelensky#LoveYouStepan #Ukraine pic.twitter.com/vhHRHyYztQ
— Giant Military Cats (@giantcat9) March 8, 2022
Shiny New Stuff
David's Finds
Projects
- Winning The Ukraine Narrative - David's blog post about how Zelenskyy mobilized global public opinion
Pro Tips
David's Pro Tip
More Episodes
Podcast: Play in new window | Download