Beyond Social Media Show, Episode 297

BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.

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Audio version of Episode 297 of the Beyond Social Media Show

Best Digital Cases

Burger King’s Disgusting Moldy Whopper

Burger King highlights “the beauty of no artificial preservatives” in its disgusting, but clever, Moldy Whopper campaign.

Staplescasts

Podcast studios as a retail destination.

FTC Cracking Down on Influencer Marketing

The Federal Trade Commission is getting more aggressive about disclosure in Influencer Marketing.

Lifetouch’s On-Brand About Us Section

The professional photography company’s clever leadership page.

Screenshot: Lifetouch Leadership Page

AR Heart Attack

A new campaign from Bayer Aspirin includes Artificial Reality to help people determine their hidden risks for heart attack or stroke.

Bayer's Hidden Heart Attack risk campaign

Home Town eSports Teams

The video game industry has discovered the power of tribalism.

A New Streaming Service Launches

Redbox Live is ad-supported and requires no login.

An Ode To Wikipedia

People used to think the crowdsourced encyclopedia represented all that was wrong with the web. Now it’s a beacon of so much that’s right.

Worst Digital Cases

Viral Email Causes Corona Virus Riots in Ukraine

Protests and clashes with riot police have broken out in several places after a mass email claiming to be from Ukraine’s health ministry spread false information that there were five cases of coronavirus in the country, on the same day a plane carrying evacuees from China arrived.

The Evilest Tech Companies

Slate has compiled a list of the 30 most evil tech companies of which you should be aware.

Yes, Smart Speakers Are Spying on You

Smart speakers record you more often than you think, according to a new study.

Smart speakers record you more than you think.

Shiny New Stuff

App Automatically Cancels and Sues Robocallers

The idea is to make companies know there can be major financial consequences for robo calls.

Robo Revenge App makes it easy to sue robocallers

The Oldest Royalty-Free Photo Archive

For creatives, by creatives.

Photo: Camera

Contract Creator

Create. e-sign and download client agreements. First contract is free. You can then pay by the contract – $40 each or by the month – $20 per month to create up to 5 contracts per month. Unlimited edits and saves.

Edible Water Bottle

Notpla has found a way to make water bottles that you can eat (or compost). They just raised its first VC-backed “seed plus” round of more than $5 million.

Add A Tweet To An Old Thread

Still no edit option, but i can see why because that would allow even more disinformation.

Politics

PragerU Is Right Wing Propaganda

Pro Tips

Email Response Rates

Email response rates are likely an algorithmic signal that can determine how much visibility your domain gets in recipients’ inboxes.

The Daily Numbers

Search interest in the leading Democratic presidential candidates by state.

Beyond Social Media Hosts

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