Posts by BL Ochman
2019 Twitter Trends for Marketers
Episode 267: BL and David discuss SEMRush’s 2019 Twitter marketing trends study; Luminary’s launch; Google’s Avengers: Endgame Easter egg; a solar-powered music festival; how Earth Day got its name; Twitter’s false flag Flag; the Russians are still trolling; Jane Goodall’s take on the viral chimpstagram; Facebook’s racially-insensitive algorithm problem;…and much, much more.
Read MoreCulturejacking Game of Thrones
Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.
Read MoreThe Demise Of Social Media?
Episode 265: BL and David discuss Google+ is sort of back; social media’s demise; how love disarms hate; Google’s free digital learning center comes to New York City; podcast transcripts from Google; podcast search from Apple; the new frontiers in voice; battling earbuds; Netflix magazine; Spotify gets grabby; new podcast studies and stats; Lego robots …and much, much more.
Read MoreZion Williamson Nike Shoe Blow Out
Episode 260: BL and David discuss discuss Nike’s absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society’s Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry’s inexplicable noose sweatshirt; YouTube’s advertising exodus; Google’s Nest Guard hidden microphone; …and much, much more.
Read MoreSuper Bowl LIII Marketing
Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.
Read MoreAugmented Reality Books & Payless Punks Influencers
Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.
Read MoreKnightscope CEO William Santana Li Discusses Crime-Fighting Robots
BL Ochman interviews Knightscope CEO William Santana Li, who discusses his hopes to use crime fighting robots to make the United States the safest country in the world.
Read MoreThe Grinch Saves At Ebates & 3D Facebook Photos
Episode 247: BL and David discuss the global Google employee walkout; Ben & Jerry’s Pecan Resist ice cream; new Facebook 3D photos; brevity rules on Twitter; the Grinch shops on Ebates; Bing offers LinkedIn targeting in search ads; standup comedy visualized; Disney bedtime soundtracks for kids via Google Home; the Devil’s Triad; dead digital celebrities; Facebook fake ad problems persist…and much, much more.
Read MoreDr. JT Kostman Interview: Artificial Intelligence Will Be As Important As Electricity
Episode 246: BL interviews Dr. JT Kostman, one of the world’s leading Data Strategists and experts in Applied Artificial Intelligence and Cognitive Computing. In this interview, they discuss the importance of data science in marketing, social media and education. Dr Kostman is informative, fun and opinionated (in a very nice way.)
Read MoreSerena Williams Sings & Fighting Deepfakes
Episode 243: BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more.
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