Tom Herman Interview

Beyond Social Media - Tom Herman Interview - Episode 351

Host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

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Disney’s Robotic Groot

Beyond Social Media - Disneys Robotic Groot - Episode 350

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

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Blois Olson Interview

Beyond Social Media - Blois Olson Interview - Episode 349

David Erickson interviews Blois Olson, founder of Fluence Media, publisher of seven popular newsletters and a Minnesota politics-focused podcast, and political commentator at WCCO radio.

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Disaster Girl Cashes In

Beyond Social Media - Disaster Girl - Episode 348

BL and David discuss Disaster Girl’s big payday; Nerf’s new chief TikTok officer; Clubhouse’s NFL draft partnership; Clubmarket’s Clubhouse influencer exchange; digital product placement; Spotify’s paid podcast subscriptions; Flipboard flips to sponsored newsletters; vaccination public service tweets; Punch Pizza’s recruiting marketing email; a clever social media and visual communication tactic; Facebook’s failure; slander for profit; Basecamp’s ban; Apple’s privacy sanctimony exposed;…and much, much more.

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Miranda Head Interview

Beyond Social Media - Miranda Head Interview - Episode 347

B.L. Ochman interviews TikTok star Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform.

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Boomfluencers

Beyond Social Media - Boomfluencers - Episode 346

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

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Pat Lilja Interview

Beyond Social Media - Pat Lilja Interview - Episode 345

David interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more.

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Clubhouse Competition

Beyond Social Media - Clubhouse Competition - Episode 344

BL and David discuss LinkedIn and Spotify going after Clubhouse and a Clubhouse tutorial; a mafioso whose YouTube channel gave him away; new stoner emoji coming for Apple’s iOS; an AI-powered service that animates still headshots; the forthcoming Brave privacy-focused search engine; NFT brand stunts generating publicity; Facebook is removing analytics; Lil Nas X’s satanic shoes; Volkswagen’s April Fools prank backlash; a massive Facebook user data leak; Krispy Kreme’s anti-vaxxer Mondays; Mars candy’s pesterbot;…and much, much more.

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Steve Madden Interview

Steve Madden Interview

B.L. interviewed Stephen Madden, VP, General Manager, Haymarket Business Media Group, Editor-in-chief of MM+M, about The Vaccine Project Newsletter, and about what it takes to make newsletters successful.

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Twitter Spaces & IKEA Audio Catalog

Beyond Social Media - Twitter Spaces - Episode 342

BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

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