Beyond Social Media Show, Episode 192

BL and David discuss how NASA called BS on Gwyneth Paltrow’s Goop; Amazon acquires Whole Foods; beefy new Ken Dolls come out; Smirnoff newsjacks; Google AI helps expand reading for kids; BuzzFeed & VOX Media get buggy; a Troll Cakes/detective agency makes trolls eat their words; Spectacles go scuba diving; alorithmic responsibility; the Instagram star who was trampled by a cow and much, much more.

Best Digital Cases

NASA Calls Bullshit on Goop ‘s $120 ‘Bio-Frequency Healing’ Sticker Packs

Gwyneth Paltrow’s Goop has out-Gooped itself by claiming that its Body Vibes stickers use “NASA space suit material” to “rebalance the energy frequency in our bodies. A NASA scientist said ““Wow! What a load of BS this is.”

Amazon Disrupts Grocery Industry

With Amazon’s acquisition of Whole Foods, the company is poised to shake up the grocery industry by competing with Walmart and, likely, posing a threat to the Blue Apron’s of the world.

Royal Caribbean Takes Spectacles Scuba Diving

In a brilliant campaign, Royal Caribbean is pairing Snap’s Spectacles with specially-designed scuba masks called “SeaSeekers” to bring video of underwater adventures to its branded Snapchat channel.

Smirnoff Swipes

Smirnoff Vodka took a swipe at Donald Trump via its train station poster ads.

Mattel Launches 15 New Ken Dolls, Including Man Bun Ken

Mattel announced it’s releasing 15 new Ken dolls that come in different looks and body types that’ll give Barbie new options.

Troll Cakes

A New York City baker/detective agency is giving trolls their confectionary comeuppance.

Troll Cake

Storyweaver & Google Using AI to Massively Expand Children’s Book Translations

Pratham Books’ StoryWeaver won a Google Impact award. Now, through integration with Google’s AI-driven Translate, StoryWeaver is expanding its library to 200,000 titles in 60 languages.

Worst Digital Cases

Algorithmic Responsibility

A computer scientist is calling for a national board to investigate algorithmic failures for the sake of humanity.

Bedbug Infestation Breaks Out at Buzzfeed HQ; Bees Swarm VOX

First a swarm of bees came to VOX, and now there are bedbugs at Buzzfeed HQ. Oh my!

Belligerent Bovine

An online star gets trampled by a cow and lives to Instagram it.

“You know what, Dad… Mom is an awesome photographer. You could learn a thing or two from her!”…. Look at this background! Amazing! This morning I had my better half, @dreaming_big_mn, take all my shots for me. She is simply amazing with a camera. She doesn’t use photoshop like I do, but instead relies on the camera to work for her. She knows how to capture a scene without having to do post production, which is incredible to me because I rely on my computer to do a lot of my work. I insist you go check out her work, like some pics, and follow her. You won’t be disappointed. #barkbox #Bestdog #worldofcutepets #chrisandjuji  #dogsofinstagram  #weeklyfluff #rsa_graphics  #ig_underground #ellen #dogsofinstaworld #dogsandpals  #ellendegeneres  #excellent_dogs  #puppiesofinstagram #bestwoof #dailydoseopuppies #theellenshow  #arts_help #petscorner #picoftheday #petsofinstagram #ps_bestrange #hikingwithdogs #campingwithdogs #minnesotaphotographers #topdogphotos #ilovemydog #dogsofinstgram

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So this is My #throwbackthursday…. OMG… This edit was so hilarious. November 13th, 2015. I can’t believe I’ve been doing these for that long. I started doing edits with Juji because…. In Minnesota, you need a hobby during the brutal winters. I just wanted to have something to do and share funny pics with my friends. Never in my wildest dreams did I think it would become a career. It’s comical edits like this that led me to where I’m at now. Classic! Wow, has this been a great journey! Juji and I send our love to everyone who’s stuck around. #barkbox #Bestdog #worldofcutepets #chrisandjuji  #dogsofinstagram  #weeklyfluff #rsa_graphics  #ig_underground #ellen #dogsofinstaworld #dogsandpals  #ellendegeneres  #excellent_dogs  #puppiesofinstagram #bestwoof #dailydoseopuppies #theellenshow  #arts_help #petscorner #picoftheday #petsofinstagram #ps_bestrange #minnesotaphotographers #topdogphotos #ilovemydog #dogsofinstgram #manipcomp

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Thursday evening I was helping with a newborn calf on the farm. I was handling the calf and her momma got extremely upset and trampled me. For what seemed an eternity, 1200 pounds of cow stomped me into the ground. She was on top of me before I could even realize what was happening. @dreaming_big_mn (Christine) and our neighbor were there also and they immediately jumped into action to save my life. Somehow I was able to escape and I ran for the closest fence and completely jumped over it and landed on my back. I wasn’t yet able to to comprehend what had happened, but I knew it was absolutely terrible. Moments later the pain hit me and I started fading in and out of consciousness. She had stepped on many parts of me but she somehow missed my chest with her hooves. My head, arms, legs and face were all trampled extremely hard. I was taken into the trauma unit where the doctors do what they do best….they took very good care of me. After all of my scans came back the Dr. came back in and explained to me that I didn’t even have one fracture or broken bone. He said not only was that a miracle, but also that I was still alive. I am home now and am in a tremendous amount of pain and I find every little bit of movement is excruciating. But I am alive and so very grateful to be so. I can honestly say that this was the single most terrifying experience of my life. I thought I was going to die. I really thought that those were going to be my last breaths of air. I’m still in shock and I still can’t shake the feeling of fear. I will be posting Juji pics again soon, but more than likely I will be taking a couple days off from creating new pics. But… I was able to walk away from this and I now have an incredible story to tell. It really is a miracle. This could’ve been so much worse. @dreaming_big_mn is taking good care of me, and Juji is cuddling with me a lot. I’ll see you all in just a couple of days.

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Amazon Filed a Patent to Prevent Showrooming in its Store

Amazon – the company that coined the term “showrooming” – has filed a patent on technology that prevents people from doing online price comparisons while in its brick & mortar stores, while using its wifi.

 

Shiny New Stuff

Facebook Grid Tool – 20% Grid Rule Checker

Facebook ad images must not contain more than 20% of text. If text exceeds the limit, the ad will be rejected or run with little to no delivery. This great tool’s grid lets you check how much of your image contains text.

Instagram Hashtag Search Engine

Display Purposes is a search engine for Instagram hashtags.

The Daily Numbers

Chart: Job Loss Due To Automation

BEYOND SOCIAL MEDIA HOSTS

David Erickson
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