Beyond Social Media Show, Episode 221
BL and David discuss United Airlines’ recent customer service fail that resulted in the death of a customer’s puppy; the students’ national walkout over gun control; Facebook testing voice status updates; #AskEddie has a new gig; the best cover letter in the history of cover letters; a Time’s Up agency; Twitter verification for everyone; Quartz’ obsessive emails; Google’s encryption drop-dead date; Rihanna snaps at Snap; Melania Trump wags her finger at social executives; news coming to Facebook Watch; YouTube’s Wikipediafication; a massive fake news study; and much, much more. Image courtesy of Guian Bolisay.
Best Digital Cases
National School Walkout
Hundreds of thousands of students walked out of their schools – worldwide – for 17 minutes to honor the Parkland dead and protest gun violence.
Facebook Voice Posts
Facebook is testing a voice status update feature for a select number of users in India.
- Micropodcasting? Facebook tries Voice Clip status updates (Google cache version)
Facebook tries Voice Clip status updates https://t.co/wpUZE5M4jV
(As per my tweet about it a week ago) pic.twitter.com/uSkSg7xTSj
— Matt Navarra (@MattNavarra) March 2, 2018
Most Successful Internship Ever?
A one-week internship with UK’s Southern Rail’s Twitter account made him a star. Now he’s @AskEddieSmith<, soon to star in mini-series on Extraordinary Teenagers, speaking at digital media conferences and offered a BBC internship this summer.
- Postscript: Was this the most successful internship ever? #AskEddie
- Most Hated Railway Puts 15-Year-Old In Charge Of Their Twitter Account, And Things Escalate Quickly
— Am I Normal? (@C4AmINormal) January 11, 2018
Best Cover Letter In The History Of Cover Letters
Chase Zreet really, really wanted to get a job at Wieden+Kennedy on the Sprite account. He got his wish.
A major initiative to address sexual harassment and systemic inequality in the workplace has been launched by more than 180 female C-suite advertising agency leaders have formed Time’s Up/Advertising “to drive new policies, practices, decisions and tangible actions.”
You Get A Blue Badge! You Get A Blue Badge! EVERYONE Gets A Blue Badge!
Jack Dorsey says Twitter’s verification process is very broken. It’s been suspended but when it opens again, verification badges will be available for everyone.
Email Newsletter Publishing Lessons From Quartz
An interview with the Quartz email team yields lessons for email marketers.
Worst Digital Cases
United Kills Puppies
Continuing in their attempt to be awarded “all-time worst customer service airline,” a United flight attendant forced a passenger to put her adorable 10-month old puppy in the overhead compartment, where it died.
- Dog Dies After United Flight Attendant Forces It Into Overhead Bin
- Episode 183: United drags passenger from plane
- Episode 193: United Swipes Toddler’s Seat
HTTPS Drop Dead Date
Google and Firefox will flag your site with a security warning if you haven’t yet implemented the Secure Sockets Layer protocol by July 2018. Thanks. For that.
Rihanna Blasts Snapchat – Shares Immediately Fall
An Ad ran on Snap today asking “Would you rather slap Rihanna or punch Chris Brown.
Rihanna took to Instagram to call Snap out and their shares immediately took a dive.
Melania Trump Plans To Wag Her Finger At Social Execs Because Cyberbullying
Until she gets Twitter to ban her husband, she has zero credibility.
Facebook to Launch News in Watch
Given how unreliable Facebook news has been to date, I am not optimistic.
TL;MR: Fake News Works &; It’s Not Them, It’s Us
Falsehoods almost always beat out the truth on Twitter, penetrating further, faster, and deeper into the social network than accurate information.
YouTube Moves Against Conspiracy Theories
The company suggested that this is just a first small step in the company’s efforts to provide more information about videos on its platform. But Wikipedia has been gamed many times.
- YouTube Said It Will Link To Wikipedia Excerpts On Conspiracy Videos — But It Didn’t Tell Wikipedia
- Wikipedia’s Reliability Statement
- Wikipedia’s List of Hoaxes
- YouTube Blamed Its “System” For Letting A Conspiracy Video About A Florida School Shooting Survivor Trend At No. 1
Shiny New Stuff
Yumpu offers free and paid ways to create embeddable PDFs in WordPress. You can add video, and make them interactive with the paid programs.
The Quartz Obsession is a daily digression into the most fascinating corners of the global economy.
The Daily Numbers
- Interest in Stormy Daniels is surging on Pornhub
- A Perfect Stormy
- Stormy Daniels Searches Spike In The Wake Of News [CHART]