Beyond Social Media Show, Episode 235
BL and David discuss choice words in Chance the Rapper’s rap about buying Chicagoist; Jurrasic Jeff Goldblum; an Amazon Dinosaur delivery; the Washington Post’s new Twitch TV channel; Buzzfeed’s no cats news feed; Twitter’s and Facebook’s transparent ads; Zuckerberg’s Recode interview and Holocaust denier do-over; AP’s social media fact checking; the great Twitter bot purge; Facebook fraud; Papa John’s whining, and Laundry Service resigning …and much, much more.
Best Digital Cases
Chance the Rapper’s News Rap
Chance the Rapper dropped some new tracks at midnight last night. In one, he announced – with some very choice words – that he bought the Chicagoist.
Jurassic Jeff Goldblum
NOW TV has definitely caught the attention of Londoners.
— Twitter Moments (@TwitterMoments) July 18, 2018
Amazon Delivers A Dinosaur
Amazon, Jeep Wrangler, and Jurassic Park shot a brand hat trick.
— Jurassic World (@JurassicWorld) May 30, 2018
— Prime Video (@PrimeVideo) May 30, 2018
— Joel Parker Henderson (@joel_henderson) May 30, 2018
Buzzfeed Launches A Separate News Site
Their news coverage made them a Pulitzer Prize finalist and now Buzzfeed has a news only site with no LOL, cats, quizzes or recipes.
Twitter’s Ads Transparency Center
The platform has faced growing political scrutiny around the role it has played in spreading misinformation, particularly in the 2016 U.S. presidential election.
- Twitter launches its Ads Transparency Center, where you can see ads bought by any account
- Example: Ads Washington Post is running
Facebook’s New Info And Ads Tab
Brand pages will now link to all the ads for that brand currently running on Facebook.
- Facebook Now Forcing Disclosure Of Every Ad From Every Brand
- Example: Ads Washington Post is running
Washington Post Launches TV Channel on Twitch
Continuing the trend for traditional media to seek new audiences,
The Washington Post announced it has launched a channel on Twitch, the “live streaming service for gamers and their many interests.”
AP Fact Checking Fake News in Social Media
AP is fact checking misinformation that is shared widely online, and working with Facebook to identify and reduce the circulation of false stories on the platform.
Twitter Bot Purge
Many users, including those who have bought fake followers and any others who are followed by suspicious accounts, saw their follower numbers fall.
Worst Digital Cases
Zuckerberg Plays the Do Over Game
Mark Zuckerberg got himself in hot water after an interview with Kara Swisher when he initially said Holocaust deniers had a home on Facebook. He reversed his statement the next day, as is the new normal.
- Kara Swisher: Zuckerberg Recode Interview
- Mark Zuckerberg clarifies: ‘I personally find Holocaust denial deeply offensive, and I absolutely didn’t intend to defend the intent of people who deny that.’
- Zuckerberg Gets Tripped Up By the Holocaust
Fraudulent Advertising Traffic
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Poor Poor Papa John
Papa John’s founder accuses Laundry Service of extortion, they flatly deny the charge.
- Agency Responds to Papa John’s Founder Accusation of Extortion
- Papa John’s founder alleges extortion, says he shouldn’t have resigned
- Papa John’s founder ‘isn’t going quietly,’ lawyer says — Schnatter just dragged Kanye West into fight with the board
Shiny New Stuff
Put in first and last name and the app will guess the person’s email.
Heavy-duty database development and iOS app making tool.
Free online editor allows you to convert any short video clip into an animated GIF easily with a full set of basic controls and complementary editing and optimization tools.
You can crop, resize, optimize and rotate video.
B.L. joined the advisory board of Teens for Food Justice.
The Daily Numbers
- Smart Audio Report Offers Early Insight Into Mainstream User Behavior And Attitudes
- 38% of early mainstream owners say they purchased the device hoping to reduce screen time
- 47% of early mainstream owners use the smart speaker with other people in their household most of the time
- 33% of early mainstream owners who have children in the home say they talk to their smart speaker during mealtime
- 29% of early mainstream owners say their smart speaker is replacing time spent with TV
- 28% of early mainstream owners listened to a podcast on their smart speaker in the last week
Trump’s Claim That He Meant To Say ‘Wouldn’t’ Inspired A Few Jokes
George W. Bush has to be thinking, “Darn. I should’ve gone out the next day and said ‘I meant mission not accomplished.’”
— Adam Best (@adamcbest) July 17, 2018
— TIME (@TIME) July 19, 2018