Beyond Social Media Show, Episode 197
BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio.
Best Digital Cases
Looking for a Job? NASA Has One for a Superhero
NASA is looking for a Planetary Protection Officer to protect the planet from potential alien contamination
- NASA is Hiring a Planetary Protection Office to Protect Earth From Aliens
- NASA Job Listing for Planetary Protection Officer
Foreign Affairs’ Direct Mail Program
Foreign policy publication provides a sophisticated example of direct mail marketing program.
Law Makes it Illegal to Look at Your Phone While Crossing the Street in Honolulu
While other cities consider following suit, people seem split on whether this law makes sense in the first place.
— 7 News Sydney (@7NewsSydney) July 31, 2017
For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details.
- Google adds new SOS Alerts to search and Maps as part of its crisis response features
- Helping People In A Crisis
Facebook wants to help news publishers sell subscriptions
Facebook’s paywall plans are part of its ongoing effort to address publishers’ complaints about the way the company uses their work, and what kind of compensation they get in return.
- Facebook wants to help news publishers sell subscriptions, but says it doesn’t want a cut of the revenue
Live shows are shaping up to be an increasingly meaningful component of your standard podcast business, and if you’re looking to set that up, you probably need the help of touring professionals.
- Live touring is a real business for some podcasts (and you don’t need huge downloads for it to work)
- The Billions Corporation
Some guy has built a huge Instagram following by posting his twisted cartoon drawing lists.
Worst Digital Cases
Twitter is testing a subscription-style ad program that costs $99 a month
It’s a ham handed attempt at building revenue.
- Twitter is Testing a Subscription Style Ad Program That Costs $99 a Month
- Amplify Your Message Automatically
With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech.
- Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’
- My Favorite Color Is Glitter tote bag
- Tote Bag’s Unfortunate Font Choice Accidentally Spells “Hitler”
When your favourite colour appears to be ‘Hitler’, because of a poor choice of font. pic.twitter.com/ghZxKiJdU3
— Paul Burley (@burgerhewrote) July 23, 2017
Companies That Misrepresent Their Paid Placements
I don’t have a problem with paid placements. I have a problem with NewsWatch not saying what they are. #FAIL
- You Will Never Be Asked to Pay for Legitimate News Coverage
- Publicity Tips: A Scam? No, But a Waste of Your Time
This is cheating.
Shiny New Stuff
Buffer’s new social customer service software for support teams.
Google Data Studio
Create custom, interactive, shareable dashboards.
Social Sharing Analytics
Get social sharing data for any link.
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
BEYOND SOCIAL MEDIA SHOW