Beyond Social Media Show, Episode 219
BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; and much, much more.
Best Digital Cases
Parkland Students’ PSA for #MarchForOurLives
The Parkland students are channeling their grief for activism. And this video hits right between the eyes.
- I Am A Survivor Of The Florida School Shooting And I Have A Message For America by Alexis Tracton
- March For Our Lives website
Sleep Like A Baby
Nectar Sleep took their customer reviews and put them to use in this clever television commercial.
After a While Crocodile
Izod Lacoste released a limited-edition polo collection where threatened species hold the crocodile’s spot. It sold out in minutes @$150 per shirt.
- Here’s Why Lacoste is Replacing Its Iconic Crocodile (for Now)
- The Story Behind the Lacoste Crocodile Shirt
After months of deliberation, Unicode — the consortium responsible for choosing the new emojis across all platforms — has approved 157 new emojis, which will arrive on phones sometime later this year.
Pokemon Gets Alexa & Snapchat
If you haven’t been paying attention to the marketing implications of voice-enabled platforms: listen up.
- Pokémon Fans Can Now Chat with Pikachu on Amazon Alexa, Google Assistant
- Everything Pokemon Announced on Pokemon Day 2018
Reversed Sexist Ads
Eli Rezkallah is a 31-year-old visual artist/photographer who recently created a photo series entitled, “In a Parallel Universe” that reimagines sexist ads from the mid-20th century with the gender roles reversed.
- An Artist Reversed The Gender Roles In Sexist Vintage Ads To Point Out How Absurd They Really Are
- Eli Rezkallah
- Eli Rezkallah on Instagram
Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah
Correction of the Week
The subtitle might be “why you should not fire or lay off your copy editors.
- Associated Press Corrects Story That Confused ‘Sit and Shiver’ With ‘Sitting Shiva’
- Associated Press corrects story that confused ‘sit and shiver’ with ‘sitting shiva’
The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.
Branding A Historian
Historian Michael Beschloss is a Twitter rock star.
Abraham Lincoln’s handwritten inaugural appeal, today 1861, to “the better angels of our nature”: pic.twitter.com/RNHSC34tLQ
— Michael Beschloss (@BeschlossDC) March 4, 2018
Andrew Johnson became the first President of the United States to be impeached, 150 years ago tomorrow: pic.twitter.com/8ErwIhlpA5
— Michael Beschloss (@BeschlossDC) February 23, 2018
New York Times, today 1974: “Federal Grand Jury Indicts 7 Nixon Aides on Charges of Conspiracy on Watergate”: pic.twitter.com/RABZmnigdJ
— Michael Beschloss (@BeschlossDC) March 2, 2018
Smart Example Of How To Do An Infographic
This HubSpot post is a very smart example of how to design an infographic for maximum effect.
- Here’s What Your Subscribers Really Think About These Email Strategies
- How To Create & Market An Infographic
Worst Digital Cases
Utah State Representatives Make Worst Rap Video Ever
For some unfathomable reason, Utah’s Republican-controlled House of Representatives released a video ostensibly meant to educate citizens about how a bill becomes a law, set to the beat of Will Smith’s “The Fresh Prince of Bel-Air” theme.
If you live in Utah and realize that the least problematic part of this "rap video" is every Utah state legislator's lack of flow, please #runforsomething. We will help you. ➡️ https://t.co/FV2jtFToDY https://t.co/Xa7HQyh2ha
— Run for Something (@runforsomething) March 2, 2018
Twitter’s Simultaneous Tweet Prohibitions
Twitter’s prohibitions against simultaneous tweets is a good measure to combat Russian trolls but it wreaking havoc on good actors, as well.
— Social Media Examiner (@SMExaminer) February 23, 2018
Facebook’s Algorithm Has Wiped Out a Once Flourishing Digital Publisher
The media industry’s worst fears about Facebook’s latest, huge algorithm tweak are coming true.
- Facebook’s Algorithm Has Wiped Out a Once Flourishing Digital Publisher
- Facebook is trying to prove it’s not a media company by dropping the guillotine on a bunch of media companies
Maine residents took umbrage at an anatomically incorrect lobster emoji.
Shiny New Stuff
Feedless app Takes the News Feed Out of Social Media. It’s 21 year-old inventor, Ryan Orbuch, is on his 3rd company. He won an Apple Design Award at age 16.
30 Second Fact Checks
Michael Caulfield has put together a simple 30-second how-to video for fact checking news.
Google Chrome Song Maker
To make a song, add notes by clicking the grid. Then, share your song with a link. You can also use a MIDI keyboard or sing a note into your mic.
Google’s Ad Experience Report
A tool to ensure your ads don’t get blocked.
- Funwalkers – Funny License Plates will be featured in a monthly national gift guide for Father’s Day and Mother’s Day.