Beyond Social Media Show, Episode 278
Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.
Best Digital Cases
Brands’ Food Fight
Mustard flavored ice-cream is the perfect thing to put on your hot dog flavored ice cream. Or is it?
Minnesota Vikings’ Ambassador Employee
Second-year wide receiver Brandon Zylstra delights Minnesota Vikings fans at the team’s training camp.
Pixel 4 Touch Control
Google has come up with a smartphone screen you don’t have to touch.
- Google’s New Gesture Controls Aren’t Just for the Pixel
- (Don’t) hold the phone: new features coming to Pixel 4
Oakland A’s PR Investment
Signing a fan to a minor league contract will pay for the player’s salary many times over in public relations benefit.
- Fan who threw 96 mph at in-stadium radar booth signs contract with A’s
- PayScale: Average minor league baseball player salary
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“How can you not be romantic about baseball” -Billy Beane Words cannot describe this feeling and I cannot thank everyone enough who has been part of this journey so far! My family has given me nothing but constant love and support throughout the last 9 months as I pursue a dream of mine that I’ve had since I was a little kid. It’s been a roller coaster to get here with many challenges and overcoming adversity. I’m grateful for all the trainers, coaches, friends, @rsrbaseball and everyone else who has supported me thus far! And for those who tell you that you can’t achieve your dreams, use that as fuel to work even harder. Because those people are the ones that settle. I’m grateful for the @athletics organization for giving me this opportunity! This story is not over. It is not the beginning. I am writing the next chapters and excited for this journey! Time to focus even more, work even harder, and it all starts with your mindset. Go after your dreams and make them a reality!
Globally, people use emojis to communicate with each other more than 10 billion times a day.
- Adobe’s Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other
- Adobe Survey: The Cultural Phenomenon of Emoji
The Great Automatic Advertizator
Chase Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.
- Chase Commits To AI After Machines Outperform Humans In Copywriting Trials
- The Great Automatic Grammatizator by Roald Dahl
Earn A Degree In Weed
Want prepare for the career of the future? Get a Masters Degree in Cannabis
Worst Digital Cases
A new listing shows how much celebrities and influencers make per sponsored post. And yes, some do make $1 million per post.
- New Listing Shows Just How Much Celebrities are Being Paid Per Sponsored Instagram Post
- Instagram Rich List
126 Million Americans
The Great Hack
The Great Hack provides a truly horrifying view of how the 2016 election was influenced by Cambridge Analytica/Facebook. On Netflix.
The Great Facebook Renaming
What the hell?!?
Shiny New Stuff
Free library of mix and match illustrations of people. You can customize their positions, clothing, colors, and hairstyle. You can add scenes and use the power of libraries to make it your own.
A free search demographics tool.