Beyond Social Media Show, Episode 191
BL and David discuss Bill Maher’s apology; Senator Chuck Schumer’s hilarious Trump parody; new podcasting analytics; Bob Dylan’s possibly cribbed Nobel Prize speech; KIT story analytics; Twitter’s political analytics; the “failing” NY Times; new Twitter DM features and new graphic design; inexpensive commercials and much, much more.
Best Digital Cases
Senator Chuck Schumer Trolls Trump
After King45 channeled North Korean leader Kim Jong-un and had his entire senior staff praise him to the press, New York Senator Chuck Schumer and his senior staff trolled Trump with a hilarious parody.
GREAT meeting today with the best staff in the history of the world!!! pic.twitter.com/ocE1xhEAac
— Chuck Schumer (@SenSchumer) June 12, 2017
Apple has announced it will provide podcasters with some insight into how their audiences consume their podcasts.
Bob Dylan’s Nobel Prize Acceptance Speech is FANTASTIC – But Is It Cribbed?
Did Dylan “borrow” some of his speech from SparkNotes? Did he do that intentionally?
- Hear Bob Dylan Recite His Nobel Prize in Literature Lecture
- The Freewheelin Bob Dylan: Did the singer-songwriter take portions of his Nobel lecture from SparkNotes?
Swedish startup Kit is doing a ton of legwork to help you understand why stories are successful online.
- The Swedish startup Kit is rethinking analytics for a broader view of what makes a story successful
Otroligt goda kolor som smälter i munnen och som väcker barndomsminnen till liv.⠀ ⠀ INGREDIENSER, ca 30 st⠀ 50 g mogen banan (cirka 0,5 banan)⠀ 2 dl vispgrädde⠀ 75 g smör⠀ 0,5 tsk salt⠀ 170 g (1,25 dl) vit sirap eller glykos⠀ 2,5 dl strösocker⠀ ⠀ 1. Klä en form som mäter cirka 25 x 30 cm med bakplåtspapper.⠀ 2. Mixa bananen fint med en stavmixer eller liknande. Mät upp vispgrädde, smör och salt i en kastrull. Tillsätt även den mosade bananen och hetta upp. Blandningen måste inte koka.⠀ 3. Mät upp sirap och strösocker i en annan tjockbottnad kastrull och låt koka upp. Koka på hög värme till 170 grader, du behöver knappt röra. Dra kastrullen från värmen och rör ner gräddblandningen i sockerblandningen. Var lite försiktig, den heta smeten stänker lätt.⠀ 4. Ställ tillbaka kastrullen på plattan och låt koka på medelvärme till 124 grader. Rör om då och då.⠀ 5. Häll upp smeten i formen och låt stelna i minst 3 timmar.⠀ 6. Skär upp kolan i bitar. Smörj gärna kniven med lite olja så klibbar det inte fast så mycket. Slå in kolorna i bakplåts- eller smörgåspapper.⠀ ——————⠀ ✍🏻@kakmia 📸@mikaelgo #️⃣ #kitmat #fika #homemade #nybakat #hembakat #gofika #dessertporn #foodies #instadessert #feedfeed #food52grams #beautifulcuisines #tastingtable #foodstagram #eatingfortheinsta #yum #foodie #recipe #foodblog #instafood #instagood #onthetable #vscofood #thefeedfeed #bananaskids #banana #taffy #kola
Adorable Facebook Messenger Chatbot Uses AI to Talk to You About Your Mental Health
Woebot, one of the first chatbots of its kind, is powered by artificial intelligence not to tackle your deepest problems, but to improve your mood, and even alleviate symptoms of depression.
Facebook has rolled out features that help elected officials better understand their constituents and constituents better communicate with their representatives.
The Failing New York Times
The “failing” New York Times is killing it with newsletter subscribers.
New Twitter DM Features
Twitter is expanding the features of its Direct Messaging tool.
— Twitter (@Twitter) May 30, 2017
Worst Digital Cases
Republican Missouri State Senator Beheads Chicken on Facebook to Promote Anti-Abortion Bill
In a video posted to Facebook Live, a Missouri lawmaker cuts off the head of a chicken while announcing he wants to stop abortions in the state.
Bill Maher Apologizes
A week after using the N-Word on his Real Time with Bill Maher, his guests got really real with him.
Senator Rand Paul Forgets to Delete a Tweet
Sen. Rand was present at the Congressional baseball practice shooting and gave accounts to news organizations. He forgot, however, to delete an indiscrete Tweet from June 2016. What goes online, stays online.
.@Judgenap: Why do we have a Second Amendment? It's not to shoot deer. It's to shoot at the government when it becomes tyrannical!
— Senator Rand Paul (@RandPaul) June 23, 2016
In case he deletes the Tweet, here it is:
Oops. Quartz Rips Off National Geographic
But the recovery was well-played.
- Farmers on the Nile are going back to school to combat climate change
- Battered By Climate Change, Nile Farmers Forge New Course
Worst Newsjacking Ever?
Wednesday was a bad day: Mass shooting at Congressional baseball game practice; fatal fire in London; mass shooting at UPS in San Francisco. But Twitter’s sponsored trending section was promoting a very unfortunate hashtag: #HappyDeathDay. Oh, there’s was a custom emoji that went with the hashtag, too
- #HappyDeathDay Trending On Twitter After Congressional Shooting
- Congressional Shooting and London Fire Trend on Twitter, Twitter Promotes #HappyDeathDay
— Andrew Beaujon (@abeaujon) June 14, 2017
PETA Cat Video PR #FAIL
PETA Pitch by Press Kitchen PR Firm backfired when they tried to engage Mashable in a deceptive ploy.
PR Pitch from Hell
Hey (Insert Media Contact Name)
Shiny New Stuff
Ready-made video commercial templates with prices starting at $45. Some feature a funny dog. My favorite – a chess playing dog who could be in an ad for a dog trainer.
The Daily Numbers