Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.
Facebook’s Fake Privacy
Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.
Marketing Of The Christchurch Shooting
Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.
Spotify & LinkedIn Launch New Podcasts
Episode 262: BL and David discuss discuss Spotify’s major embrace of podcasts with The Story of The Clash; LinkedIn’s new Hello Monday podcast; April the Giraffe’s pregnant again..and David could not give a rip; Tesla’s Easter Egg troll; BBC’s article chatbots; Buffer’s vertical video report; a Texas school teacher’s Facebook Live bedtime stories; Apple’s AR Glasses; Microsoft’s HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields;…and much, much more.
Augmented Royalty & Digital Supermodels
Episode 229: BL and David discuss ABC TV’s royal wedding augmented reality app; brand created virtual influencers; Instagram’s app monitoring dashboard; Twitter tamping down trolls; the demise of WHOIS; Lil Tay flexes too far; the smart speaker dog whistle; Google’s diminishing meta descriptions; the Yanny vs Laurel controversy;…and much, much more.
Cambridge Analytica Scandal & #MarchForOurLives
Episode 222: BL and David discuss the global anti-gun violence #MarchForOurLives; Facebook’s terrible week as news about the Cambridge Analytica data scandal finally hit mainstream media; how to live Tweet your presentation; the Marlon Bundo bunny book war between VP Pence and John Oliver; NYTimes planned TV series; YouTube’s new Quickstream for Chrome; marketing of Crusoe the Celebrity Puppy;#hashtags in Instagram bios at last; animated paint chips; a “Girls Only” job ad from Outsourcely; China’s social scoring; #FilmsMadeByFarmers;…and much, much more.
March For Our Lives Video & Voice Activated Pokemon
Episode 219: BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; …and much, much more.
Guggenheim Punks Trump & Elton John’s 360 Retirement Tour
Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.
NFL Responds To Trump & Citizen Scientists Fight Alzheimer’s
Episode 203: BL and David discuss the NFL’s Inside These Lines commercial response to Donald Trump’s call to fire athletes who protest during the national anthem; the citizen scientist effort to combat Alzheimers; Spotify’s new self-service advertising offering; Google’s Chrome Music Lab experiments; Libsyn’s podcast measurement upgrade; a librarian’s rejection of Melania Trump’s donation of Dr. Seuss books; Twitter’s 280 character tweets; Facebook fake Like farms; and much, much more.
NASA’s Planetary Protection Officer & Twitter Subscription Service
Episode 197: BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more.
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