Episode 286: BL and David discuss the six most horrific marketing stories of the year; Senator Mitt Romney’s Twitter persona, Pierre Delecto; the creepy and compelling Skin-On interface; Google’s olfactory artificial intelligence algorithm; Washington Post’s Arc CMS becomes a subscription service; Amazon launching a news app; Google testing lead-generation form ads;…and much, much more.
Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.
Episode 281: Co-hosts BL Ochman and David Erickson discuss the creativity of the world’s largest display of LEGO art in New York City as well as LEGO’s new Rebuild The World campaign; the five hundred new words that were added to the dictionary; Google’s new in this video search results; John Batelle’s new Daily Recount summary of the day’s political news; the city of Grand Rapids, Minnesota’s 3D crosswalks; Descript podcasting software that lets you deep fake yourself; fears of Chinese propaganda via TikTok; the pros and cons of Echo Auto; Facebook Watch TV watching you; creating a digital will; political contributions via Amazon Echo; Facebook’s app problem;…and much, much more.
Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.
Episode 279: BL and David discuss the social media generated AlienStock Festival; By All Means podcast sponsorship; podcasts now play in Google search results; moodvertising; Google adds augmented reality (AR) to map directions; Friends is LEGOized; a job for a couch potato; a lawsuit aims to silence a Pulitzer Prize winning journalist; US Soccer Federation demonstrates how not to handle a PR crisis; Facebook unpublishes pages; Samsung’s delete fest; Facebook’s face scamming; eraser ads…and much, much more.
Episode 277: BL and David discuss the hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech; a brilliantly creative LinkedIn post that illustrates the power of breaking expectations; OpenAI’s technology that is too dangerous to release; the Washington Post’s securing and publishing of the DEA database that tracks prescription opioid shipments; an AI app that turns your photo into a Renaissance portrait; the emerging career of audio book narration; MailChimp and Vice teaming up on Second Acts; illustrations imagining high tech brands as retro technology; House Wine and Cheez-Its in a box; Influencer scamming; Representative Tulsi Gabbard’s Google Gimmick; and much, much more.
Episode 274: BL and David discuss Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day; the Apollo 11 Augmented Reality app; a historic account of brand tweets; the periodic table of SEO success factors; Twitter and reddit’s crackdown on social media abuse; LinkedIn’s engagement algorithm update; VW’s user generated content commercial; B.L.’s viral tweets; Google’s voice strategy; a voice technology project that respects your privacy; cops commenting racial slurs; Wayfair’s employee walkout; the Google Phishing expedition; blasting emails;…and much, much more.
Episode 270: BL and David discuss the geo-targeted update of Soul Asylum’s hit song Runaway Train devoted to the discovery of missing kids; IKEA’s recreation of living rooms from The Simpsons, Friends & Stranger Things; Crossfit’s Facebook pause; Google’s Translatotron technology; Tiny replica McDonald’s bee hives; David Gilmour’s podcast series telling the backstory of three of his famous guitars; Guns Down America’s challenge to blacklist the NRA; Jeff Jarvis’ superb essay about our Crisis of Cognition; PR pros need to do the legwork; Antitrust investigations heating up for Amazon, Apple, Facebook and Google; Google’s suspicious outage; The North Face’s disastrous black hat SEO tactic; the limitations of social listening;…and much, much more.
Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.
Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.