Augmented Reality 2.0
Augmented Reality 2.0
Episode 332 – November 21, 2020
Topics:
- Augmented iPhones
- Amazon Echo Frames
- Twitter’s Fleets
- Midwest Governors Mask Up
- Facial Distracting
- Apple’s Podcast Player
- LinkedIn Voices
- Holiday Branded Merch
- Turkey Pillows
- Fake People
- Holiday Sales Projections
During episode 332, BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.
Best Practices
iPhone AR
Instead of headsets, Apple’s mission is to make AR part of equipment you already have, like your iPhone.
Echo Frames
The $250 Echo Frames are Amazon’s take on smart glasses.
Fleets
Twitter announced a global launch of the ephemeral disappearing feature “Fleets.”
- Twitter’s disappearing tweets, called Fleets, are now available for everyone
- Twitter to introduce Clubhouse-like voice chat rooms in testing later this year
Mask Up, Midwest
The governors of seven midwestern states collaborated on a public service announcement video about how to protect loved ones, front-line workers, and small businesses from the alarming spikes in COVID-19 cases in their states and around the nation.
Facial Distractions
Engineering researchers at the University of Toronto, in Canada – used AI software programs to design a privacy filter for your photos that disables automatic facial recognition systems.
Embeddable Apple Podcasts
Podcasters can now create new embeddable web players for their shows as well as individual episodes.
- Apple Podcasts launches new embeddable web players for shows and episodes
- Apple Podcasts Marketing Tools
LinkedIn Voices
LinkedIn’s 6th annual Top Voices list, is a look at the creators driving today’s professional conversation.
Holiday Branded Merch
Frito-Lay is pushing branded apparel and Pepsi has concocted an apple pie-flavored cola.
- Junk-food brands are coming for Christmas-and this ugly Cheetos sweater is proof
- Frito-Lay’s Holiday Shop
- Pepsi made a limited apple pie-flavored cola and there’s just one way to get it
Worst Practices
Turkey Pillow
Arby’s unpatented Deep Fried Turkey Pillow is part stylish sleep mask, part cloud, and all your new favorite pillow.
Fake People
There are now businesses that sell fake people. They look just like the people you see on Facebook and Twitter but they are created by AI.
- Designed to Deceive: Do These People Look Real to You?
- How AI Faces Are Being Used to Weaponize Online
Smiles
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Shiny New Stuff
B.L.’s Finds
David’s Finds
- InkScape – An Adobe Illustrator alternative
- OpenOffice Draw – Draw business processes and diagrams
Pro Tips
Identify Brand Fans With Net Promoter Score Emails
An example Net Promoter Score campaign from VidIQ.