Beyond Social Media Show, Episode 44 Worst Digital Cases Google’s new email terms of snooping General Mills says “Ok, you can sue us.” Do not start a fake Twitter account in Peoria Best Digital Cases Google gets a patent for contact lenses with a camera and wifi Hunting for Google Easter Eggs Staples testing in-store […]
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Beyond Social Media Show #42 Click fraud by Facebook; 3D printed robots & dinners; Big Papie/Obama selfie; a Bacon Alarm clock + Twitter ads pull more
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
Beyond Social Media Show, Episode 40 Worst Digital Cases Worst newsjacking ever?/li> PR Pitch from Hell – give me your credit card! The end of the free ride for brands on Facebook?/li> There’s no magic marketing bullet Airbnb orgy issue and $10 billion valuation by investors Lexus Interactive Channel – fascinating and awful Best Digital […]
Food Truck Turns Beer Into Food
Beyond Social Media Show #38 co-hosts David Erickson & B.L. Ochman discuss an app that turns water into wine & a food truck that turns beer into food
Coca-Cola’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
Beyond Social Media Show #37 Co-hosts David Erickson & B.L. Ochman discuss Coca-Cola’s social media guard and AT&T’s home security from your pets point of view.
Girl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon’s Goof
Beyond Social Media Show, Episode 36, Feb 22, 2014 Worst Digital Cases Nestle’s recalls Hot Pockets stuffed with 8.7 million pounds of “diseased and unsound animals” but does not make a public apology or explain how anyone can miss 8.7 million pounds of anything Brilliant 7th grader builds functioning Braille printer out of Legos. It’s […]
800 Flowers Valentine Goof; Camera lands in pig pen; Barbie models swimsuits
Beyond Social Media Show, Episode 34, Feb 15, 2014 Worst Digital Cases 1-800-Flowers bad Valentine’s Day Service Facebook now has 50 choices for selecting gender – including “Gender Fluid” Yes, you’ll probably get screwed by the Time-Warner Comcast merger Barbie Models in Sports Illistrated 50th Anniversary Swimsuit Issue Best Digital Cases AirBnB offers reporters better […]
Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants
Beyond Social Media Show, Episode 31 Worst Digital Cases Mashable’s Link Bait GooglePlus rant by an author who doesn’t use GooglePlus. Sheesh! Facebook Jumps the Shark (Really) Dennis Rodman’s Incoherent North Korea Rant Target disses plus-sized models Best Digital Cases Shoppable Hangouts are Here Schwartz Flavor Shots: The Sound of Taste IKEA Crowdsourced Social Catalog […]
eCommerce Worst Practice: Failure To Engender Trust
A case study of a worst eCommerce practice: How not to inspire trust in your potential customers.
Uh Oh, SpaghettiOs! & Ron Burgundy PR – Beyond Social Media Show # 28
Beyond Social Media Show, Episode 28 Worst Digital Cases Microsoft developing smart bra to prevent emotional over-ating SpaghettiOs apologizes for Pearl Harbor Tweet Auto insurance company uses Paul Walker’s death ss Opportunity to promote itself on Twitter Billy Joel to serve as house band at Madison Square Garden Best Digital Cases Terrific Anchorman2 PR Punch […]